B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: SodaStream Parodies Game Of Thrones’ Infamous ‘Shame’ Scene In New Ad
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > SodaStream Parodies Game Of Thrones’ Infamous ‘Shame’ Scene In New Ad
Advertising

SodaStream Parodies Game Of Thrones’ Infamous ‘Shame’ Scene In New Ad

Staff Writers
Published on: 18th November 2016 at 10:12 AM
Staff Writers
Share
2 Min Read
SHARE

Game of Thrones actors Thor ‘The Mountain’ Bjornsson and Hannah Waddingham have starred in a new tongue-in-cheek video released by SodaStream, in a bid to raise awareness of Australia’s mounting plastic waste.

The video, titled ‘Shame or Glory’, recreates the hair-raising walk of shame scene from season five of GoT. It features an unsuspecting consumer who buys sparkling bottled water for Bjornsson, who is then followed by the bell-ringing, shame-yelling GoT character Septa Unella (played by Waddingham).

https://www.youtube.com/watch?v=S_EuNmQOpbw

The ad was inspired by SodaStream’s research on plastic waste, which found that 49 per cent of Aussies felt guilty for failing to recycle, and 56 per cent have made no attempt to reduce their consumption of plastic in the first place.

The study also found that 24 per cent of Aussie men would feel more guilty about disposing of their plastic in the wrong bin than lying to their partner, and 18 per cent believe that not recycling properly would leave them feeling more guilty than deliberately not paying for an item at a self-service check-out.

This is not the first time Bjornsson has appeared in an ad for SodaStream, having starred in the company’s April Fools’ prank this year.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: √, GoT, porn
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?