Report: Social Media To Reignite Chinese Tourism To Australia

Report: Social Media To Reignite Chinese Tourism To Australia
SHARE
THIS



Social media will play a critical role in reviving Australia’s billion-dollar Chinese tourism market.

That’s according to a new report from the Australian China Business Council.

Of particular interest in the report is the idea of getting Chinese tourists into struggling regional areas.

“Chinese tourism could boost regional economies, including those affected by recent bushfires,” the report said.

“However, understanding in regional areas of how to promote to Chinese consumers and cater to their needs remains at a low level.

“Developing a library of resources for regional councils and businesses, along with assistance with social media campaigns and face-to-face Chinese cultural education workshops, could support further growth.”

The concept of creating resources to help with social media campaigns in these regions comes from the important – yet complex – role social media plays for Chinese tourists.

With the ‘Great Firewall of China’ making services such as Facebook and Instagram unfamiliar to many Chinese visitors, local brands have turned to Chinese platforms such as WeChat.

WeChat goes beyond a standard social media platform, with capabilities in messaging, ecommerce and search

Tourism Australia created a WeChat campaign featuring a Quokka and Koala recently, which was able to acquire a 200 per cent engagement rate, compared to the average.

 

 

Please login with linkedin to comment

Social Media Tourism

Latest News

DDB Melbourne Wins Dulux’s Creative
  • Advertising

DDB Melbourne Wins Dulux’s Creative

Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability
  • Marketing

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability

Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]

by B&T Magazine

B&T Magazine
The Five Values For Business Success
  • Opinion

The Five Values For Business Success

Here's a serious business article that hopefully ticks B&T's quota box for serious business articles.

Opinion

by B&T Magazine

B&T Magazine
Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine