Bedding specialist Snooze has launched an influencer campaign to promote its new high quality bedding products, BEDGEAR. The campaign was devised by Publicis Sport & Entertainment, with media handled by Starcom.
Olympic swimming champion Kyle Chalmers and AFLW star Abbey Holmes are the faces of the campaign, featuring in videos across social media and on AthletesVoice – a website that publishes raw sports storytelling produced in partnership with Australia’s elite sports stars.
Snooze’s head of marketing, Jane Parsons, said the nine-month activity is the biggest influencer marketing campaign Snooze has ever launched, created to leverage the reach and scale of Kyle and Abbey’s following across social, and the AthletesVoice network.
“Partnering with Publicis Sports & Entertainment, in conjunction with AthletesVoice, has enabled us to have access to an incredible pool of elite level of sportsmen and women, helping us to truly showcase our new BEDGEAR products to a highly-engaged and relevant audience,” Parsons said.
Ashley O’Rourke, director, Publicis Sport & Entertainment, added: “It was important to communicate BEDGEAR’s innovative technology and product benefits in the right environment. The AthletesVoice is in itself an innovative and original product, with a loyal following. Working with Snooze’s media agency Starcom, we felt it was the perfect fit to tell the BEDGEAR story through the eyes of Australian sporting champions Kyle Chalmers and Abbey Holmes.”
