Snapchat has introduced branded handbags for Bitmoji in a new partnership with Prada and Miu Miu, allowing Snapchatters to unlock the handbags and looks.
Snapchatters can unlock a selection of Prada and Miu Miu looks to personalise their Bitmoji, from Prada’s Small Galleria Bag in Saffiano Leather to Miu Miu’s Wander Bag, both Gen Z favourites.
In this first-to-market partnership, Snapchatters can take their favourite handbag wherever they go in the Snapchat app – including in their Snap Profile, in Lenses, on Snap Map, in Stickers and more.
“Thanks to this exclusive partnership, Snapchatters will be able to wear their favorite bag anywhere in the app, including Snap Profile, Lenses, Snap Map, Stickers and more,” said Snapchat.
Snapchatters can also unlock styles like Prada’s Cashmere Cardigan and Re-Nylon Baseball Cap and Miu Miu’s Chino Mini Skirt and cropped knitwear, among other looks.
Prada Group has long been a partner of Snap, including in 2021 for the first-ever Bag Try-On AR Lens featuring the Prada Galleria.
