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Reading: Snapchat Steps Out In Style With New Prada & Miu Miu Partnership Unveiling Branded Bitmoji Handbags
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B&T > Advertising > Snapchat Steps Out In Style With New Prada & Miu Miu Partnership Unveiling Branded Bitmoji Handbags
Advertising

Snapchat Steps Out In Style With New Prada & Miu Miu Partnership Unveiling Branded Bitmoji Handbags

Staff Writers
Published on: 26th November 2024 at 11:30 AM
Edited by Staff Writers
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Snapchat has introduced branded handbags for Bitmoji in a new partnership with Prada and Miu Miu, allowing Snapchatters to unlock the handbags and looks.

Snapchatters can unlock a selection of Prada and Miu Miu looks to personalise their Bitmoji, from Prada’s Small Galleria Bag in Saffiano Leather to Miu Miu’s Wander Bag, both Gen Z favourites.

In this first-to-market partnership, Snapchatters can take their favourite handbag wherever they go in the Snapchat app – including in their Snap Profile, in Lenses, on Snap Map, in Stickers and more.

“Thanks to this exclusive partnership, Snapchatters will be able to wear their favorite bag anywhere in the app, including Snap Profile, Lenses, Snap Map, Stickers and more,” said Snapchat.

Snapchatters can also unlock styles like Prada’s Cashmere Cardigan and Re-Nylon Baseball Cap and Miu Miu’s Chino Mini Skirt and cropped knitwear, among other looks.

Prada Group has long been a partner of Snap, including in 2021 for the first-ever Bag Try-On AR Lens featuring the Prada Galleria.

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TAGGED: Prada, Snapchat
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Fredrika Stigell
By Fredrika Stigell
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Fredrika Stigell is a journalist at B&T with a focus on all things culture. Fredrika is also completing a Master of Archaeology, focusing on Indigenous rock art and historical artefacts in Kakadu National Park. Previously, she worked at a heritage company helping to organise storage collections for Sydney historical artefacts. Fredrika majored in English during her Bachelor's and is an avid reader with a particular interest in 19th and 20th century literary fiction.

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