Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health.
Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding.
Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was a real achievement.
“Slingshot is a family of pet parents and animal lovers. To get to work day-to-day on loving and caring for furry friends is incredible. Everyone at Masterpet and Endeavour are so driven and authentic, it’s going to be amazing. If I had a tail, it would be wagging like crazy.”
Aaron Chillingrowth, Head of Marketing at Masterpet said, “from the moment we met the team at Slingshot, we were witness to not just a passion for pets but also a passion for helping us build a deeper connection with pet parents.”
“We are enormously pleased to be partnering with Slingshot as we continue our journey to provide our pets with the best nutrition and care that they deserve.”
