Media strategy specialist Slingshot has won the media strategy, planning and buying account for Four Pillars Gin following a competitive pitch.
The Yarra Valley-based distillery was established in 2013 and in a short time has been recognised and rewarded across the globe. Four Pillars is now celebrated as one of the world’s best gin producers, earning that title of International Gin Producer of the Year for the second consecutive year at 2020’s International Wine and Spirits Competition.
This win for Slingshot comes hot on the heels of other client wins including Masterpet, Endeavour Consumer Health and Ayam. On the back of a strong start to 2021, the second half of the year is clearly continuing in the same vein.
Slingshot CIO and partner Simon Corbett (pictured) said winning the Four Pillars Gin business is a dream come true: “Our agency aspires to work with brands and individuals who stretch and challenge us, so we are loving working with the Four Pillars team. A world leading brand and a collection of super smart individuals is a great cocktail for us.”
Jemma Blanch, director of marketing, events and activations at Four Pillars added, “we intuitively have a strong sense of who our customers are but we wanted an agency that would question our assumptions and get us thinking in some fresh ways, Slingshot have definitely done that and we have really welcomed their creative thinking. We are excited about our upcoming summer campaign.”
The appointment is with immediate effect.
