After working in stealth mode for five months, Sling & Stone has announced is working with start-up 86 400, which is set to become Australia’s newest bank.
The venture is looking to take market share from the big four banks and aims to provide Australians with a better banking experience entirely in their mobile phone.
Unveiled to the media in late June, 86 400 is led by UK banking entrepreneur Anthony Thomson, former ANZ Japan CEO Robert Bell and other fintech luminaries.
After winning a competitive pitch, Sling & Stone working with 86 400 in March under the code name ‘Project Sparkle’.
The agency guided 86 400’s messaging development, built out the strategies for its market and consumer launches, and has taken ownership of all media relations and content strategies.
Bell said: “At 86 400, we’re building a bank that will give Australians real value, every second of every day. We knew from our first meeting with Sling & Stone that they had the expertise that would help us tell our story effectively.
“It helps that the team is equally as passionate about changing the banking industry as we are. They’ve been like an extension of the team since day one.”
Sling & Stone founder and CEO Vuki Vujasinovic said: “When we first met the 86 400 team, it immediately became apparent that they’re extremely ambitious and have a razor focus on shaking up Australia’s banking landscape.
“We’re at a turning point in banking, and we can see that 86 400 has the team, the product and the know-how to give Australians a real alternative.
“That’s exactly why we’re so excited to have them join the Sling & Stone family – it’s not every day you get to launch what will be a new bank.”
Flight Centre Travel Group is anticipating some of its biggest years of growth as Australia’s vaccination rollout gains momentum, travel restrictions ease and international borders start re-opening. With travel industry leaders forecasting unprecedented demand for both domestic and international travel as the world moves into a phase of post-COVID management, Flight Centre Australia general manager […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]
DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]
Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]