Sling & Stone Announces New Branding, Client Wins & Golin Partnership

Sling & Stone Announces New Branding, Client Wins & Golin Partnership

A lot has happened in the last few months at Sling & Stone, and we’ve started 2017 with a bang. The big news, which we’re pretty pumped about, is that we have inked a partnership with Interpublic Group agency, Golin.

This will give our clients access to their international network, and provides Golin with additional capabilities for their global clients looking for support in Australia.

Partnering with Golin

This affiliate agreement keeps our agency proudly independent, while giving us immediate global scale.

We launched six years ago to do things differently, partnering with only the most ambitious challengers, disrupters, and entrepreneurs, to help tell their story to the world.

This partnership gives us the immediate scale to be able to help even more brands in markets where we don’t have feet on the ground, and accelerate our already rapid growth. It also means Sling & Stone becomes an additional go-to resource in Australia and New Zealand that Golin’s global clients can work with. It’s a great win-win partnership.

Golin has 1,500 people across 50 offices around the world, and we’re already working together on a (soon to be revealed) project.

“We love the whole challenger brand focus, energy and mentality of Sling & Stone,” explains Jonathan Hughes CEO at Golin.

“We’re constantly looking to challenge the status quo to bring fresh perspectives and work with awesome people to, ultimately, do outstanding work for our clients. If you’ve ever met Vuki and his team then you’ll instantly know what I’m talking about.”

Our shiny new brand

At the end of last year, we also (quietly) took the wraps off our new agency branding. This work, led by the talented team at Universal Favourite, brought with it a new logo, colour scheme, website, iconography, typeface, and a bunch more (even custom neon signage in our office bar):


We recently welcomed some incredible new brands to the Sling & Stone family, like Campos Coffee, GreenSync, and nura (you can see all of our wonderful existing clients including Twitter, Xero, Domain,, Slack, and a bunch more here).

We’re coming off a year of rapid headcount growth, while maintaining our special culture (with a couple of “best place to work” nods in 2016, thank you!), setting us up for a big 2017.

A note from Sling & Stone Founder & CEO, Vuki Vujasinovic:

“As soon as we met the smart, fun and passionate folks at Golin, we knew it was a perfect fit.

“We have been pretty busy forging our own path, and truthfully, we weren’t actively on the lookout for any sort of partnership with a global agency. We had worked with some over the years, and never quite hit the right note.

“But it was different with Golin. It was clear that despite their size, we had a like-minded partner that works smart and punches above its weight. Although Golin has offices and teams all around the world, they still operate as an agile agency. We absolutely love working with them and we’re so excited to build a long-term relationship.

“Our agency brand is growing and evolving, aided by the work from design agency Universal Favourite. We love what they created for us, and we’re pretty chuffed that we now have a brand identity that we feel matches the quality and scale of the work we do.”


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