After a competitive pitch process which included media agencies from Melbourne, Sydney and Brisbane, leading Australian consumer law firm Slater and Gordon has appointed Audience Group to handle all of its media planning and buying.
Slater and Gordon chief client officer, Dina Tutungi (featured image) said: “We have recently been through a digital transformation process that puts technology at the heart of our client care, brand building and acquisition programmes.
“Audience Group is the one agency that gets what we are trying to accomplish and best understands how to use data-driven brand building to drive more business results.”
Tutungi added: “What stood out about Audience Group was their ability to understand our brief and translate that into, not just a media plan, but a strategic response to our business objectives.
“Their ability to link our real-time performance data to ad buying fits perfectly with our objectives.”
Slater and Gordon’s media strategy and buying program will be led by Audience Group’s group business director, Kathleen Banks, a twenty-year veteran of the Australian marketing, media and creative communications sector.
As a media agency focused on employing evidence-based advertising methodologies and using data to inform creative, brand and media strategy decisions, Audience Group was drawn to Slater and Gordon’s desire to embrace a more strategic approach.
Audience Group director, James McDonald said: “We were impressed with how they are building their information capabilities and knew we could help them on their journey.
“They really responded to the idea of evidence-based advertising, and have a keen understanding of how it will help them both maintain brand awareness and drive positive business outcomes.”