B&T’s unaware of the average age of a Skittles eater, however, we strongly suspect it’s not much older than about eight.
Enter the brand’s new work for its Squishy Cloudz confectionary that appears to be pitching to the more mature sugar addict. Well, certainly one with a seriously warped sense of humour.
The work of London agency The & Partnership, the spot sees a rather beige chap relaxing in his wood panelled apartment with a large rainbow fish bobbing about in the fish tank.
The fish then takes on human qualities and demands to be squished before regurgitating the Skittles candies all over the poor fellow’s floor.
The spot’s directed by renowned British director Henry Littlechild who’s known for his eccentric adverts.
It’s completely bonkers but glorious fun all the same. Check it out below:
