Customer experience management provider Sitecore has launched Sitecore Experience Platform 8.
The latest version enables marketers to create, deliver and optimise unique digital experiences with their prospects and customers throughout the customer lifecycle.
The Sitecore Experience Platform (Sitecore XP) helps marketers build an Experience Profile for every customer, by collecting and connecting data across all digital and offline channels, to provide organisations with complete profiles of the individual people who are interacting with their brand; and helps shape every experience with those individuals, across all digital channels.
Today’s disconnected marketing systems prevent marketers from delivering optimal customer experiences, as the data they need is scattered across multiple systems. Marketers are spending far too much time piecing together disparate customer information, hindering their efforts to deliver great experience marketing. This has resulted in inconsistent and fragmented customer engagement.
“Companies and governments now understand that their digital presence — web, mobile, social — makes the difference between being present and being absent in the customer’s journey. The data is irrefutable: companies delivering stellar digital experiences outperform the stock market by a factor of three (43% in five-year stock performance versus 15% for the S&P) while experience laggards have lost 34% of market value over the past five years,”¹ Forrester states. However, “many firms have not been able to unify their software solutions to extract maximum value from them and deliver comprehensive cross-channel experiences.”²
“The goal with Sitecore XP 8 was to give time back to marketers and free them up to be marketers again,” said Michael Seifert, Sitecore CEO. “Sitecore makes it simple for all marketers to create unique customer experiences – by knowing every customer, and shaping each experience. And, as I promised in my Sitecore Symposium keynote, Sitecore 8 is available in time for Christmas shopping.”
Sitecore XP 8 shortens the time it takes to gain insights, make a decision and take action. Data analytics is built in, giving marketers constant feedback on content effectiveness and performance, and recommending actions accordingly. Automatic testing and continuous content optimisation ensures everything can be constantly refined and improved.
The Experience Profile can be used immediately to segment and target audiences using any demographic and behavioral information collected by Sitecore, to personalise individual content and offers, in real time.
“Our customers are very excited about Sitecore 8,” said Yoon-Sung Lee, Avanade corporate vice president, application development. “Organisations are looking for a simplified way to deliver personalised brand experiences without being overwhelmed by managing a fragmented spectrum of technologies. The next generation of the Sitecore experience platform contains exciting new features for marketers, such as the Launch Pad and Experience Profile, which allow them to engage with their customers more effectively. Avanade is Sitecore’s first and only global platinum partner.”
Sitecore XP 8 was initially made available as a technical preview at Sitecore Symposium in Las Vegas on September 9. Since then, more than 300 Sitecore customers and partners have participated in the technical preview. Feedback on the new user interface and the simplified marketing automation capabilities has been glowing.
Key benefits of Sitecore XP 8 include:
- Brand New Interface: Sitecore XP 8 has a completely new user interface, providing a clean, consistent user experience for every Sitecore user. This makes learning to use Sitecore much quicker and easier, and lowers training and support costs. Because every feature works in the same way, marketers can easily master all aspects of digital experience marketing within Sitecore.
- Single Customer View: The Sitecore Experience Profile provides a single view of each individual customer, used for real time personalisation, segmentation and analytics. Sitecore collects and connects data about the whole customer experience, wherever it happens, making it immediately available to marketers to continue ongoing conversations and provide highly relevant and personalized experiences for their customers.
- Pervasive Analytics & Insights: Sitecore XP 8 shortens the time it takes to gain insights, make a decision and take action. Sitecore uses Engagement Value to measure what’s working, what’s not, and recommends what action to take, throughout Sitecore’s Experience Marketing tools. Sitecore’s Experience Analytics help marketers understand what is performing, and with whom. Sitecore also harnesses and analyses data from non-Sitecore sites, CRM, ERP, and POS systems.
- Continuous Testing & Optimisation: With Sitecore XP 8, everything can be optimised. All content changes can now be automatically A/B tested, by any content creator. Personalised content can be tested against its default control base content. Advanced optimisation experts also have all the tools they need to set up sophisticated test scenarios, like multi-variate tests, built into the platform. So every component and every channel can be fine-tuned for performance, continuously.
- Dynamic Segmentation & Automation: Sitecore enables target segments to be created based on any information in the Experience Profile – like demographic data and behaviour – for real-time content personalisation, email communication and automated nurturing campaigns. Segments are directly usable with Sitecore’s automation and email marketing capabilities.
- Cross-channel Experience Delivery: Sitecore customers can now use Sitecore as a central hub to manage all of their digital properties, even non-Sitecore sites. New customers can start to leverage Sitecore functionality immediately on existing sites, and marketers inheriting legacy sites can rapidly bring them under the brand umbrella.
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
In this guest post, Alok Kulkarni (pictured below), CEO and co-founder of Cyara, says don’t reject your disgruntled customers, rather embrace them for the wealth of data and knowledge they can bring a brand… Poor customer service has long been touted as a challenge for Aussie businesses. Without naming names, we’ve seen telcos, airlines and […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
Need a little humanity boost? Well, look no further than British pensioner and local Batley and Spen (just north of Manchester) resident, Malcolm Haigh. Haigh – a retired journalist and historian – was vox popped by a local TV crew about upcoming local elections in the area when he was probed about the area’s high […]
SBS has announced the appointment of Julie Eckersley as its new Head of Scripted, to oversee an expanding slate of locally commissioned fiction content, and related industry initiatives championing inclusion in the Australian screen sector. Eckersley (pictured above) is an award-winning creative producer with a career spanning more than 20 years. She brings extensive industry […]
Amy Shark, Delta Goodrem and Guy Sebastian, along with some of Australia’s hottest TikTok creators and artists, are giving music lovers rare insights into their favourite trends and tunes as guest hosts of TikTok Trending on iHeartRadio. TikTok Trending on iHeartRadio has been broadcasting 24/7 as part of a partnership between ARN’s iHeartRadio Australia and TikTok which was announced in April. With […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Nine’s Travel Guides continued to consolidate its position as a Wednesday night leader in yesterday evening’s programming, with 719,000 viewers. In recent weeks, it has been competing with the ABC’s Hard Quiz – sometimes besting it, sometimes being bested – but with no Hard Quiz last night, it sailed to an entertainment win. Last night’s ep saw the travellers […]
Thrive PR + Communications will be adding SodaStream to its list of global consumer-lifestyle brands, after being appointed as its Public Relations company of record in Australia. The win follows a competitive pitch that will see Thrive manage the sparkling water brand’s earned media relations, press office, and gifting program. Thrive will also be responsible […]
72andSunny Sydney has appointed Ross Berthinussen (main photo) to the role of president leading the Sydney office. Berthinussen’s promotion follows yesterday’s surprise news that the agency’s CEO, Chris Kay, had snared the rather prestigious role of CEO of Saatchi & Saatchi’s UK office. Read B&T’s reporting here. Berthinussen has been executive strategy director of the […]
Amazon has secured the title of most valuable global brand for the third year running, but rival tech giants such as Apple and Google are breathing down the neck of the Jeff Bezos founded site. Data and insights company Kantar has released its BrandZ report for 2021, detailing the most valuable brands globally based on […]
Cannes Lions Live Day Three saw the announcement of winners in the Craft Track and Entertainment Track, in partnership with Unity, as well as an exciting first, with Taiwan awarded its first Grand Prix. On the Australian front, awards were slightly slower, with Aussie agencies recognised only in the Digital Craft Lions. These Lions award […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
With Google pressing ahead with its plan to deprecate third-party cookies in the near future, it seems many marketers are now looking at contextual advertising as a way to meet consumer expectations in an increasingly privacy-focused world. Despite the newfound popularity of contextual advertising, it is not a new principle. In fact, advertisers have been […]
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]