Signal, a global player in real-time, people-based marketing technology, has divulged that it’s upped the money box by $30 million through Series E funding. I2A led the round, with major investors chipping in, including Pritzker Group Ventures, Baird Capital, EPIC Ventures, and Silicon Valley Bank.

Signal will use the proceeds to further jump-start and expand its technology platform and organisation to take advantage of the growing demand for addressable marketing solutions around the world.

“Today’s consumers are hyper-connected and moving across devices and channels faster than ever before.  Signal’s platform was built from scratch for the realities of our always-on world, where brands and agencies need new approaches to help them connect with real people in more meaningful ways,” said Kapil Chaudhary, managing partner, I2A.

“It’s exciting to see how rapid adoption of Signal’s platform globally is driving impressive growth with both current and new customers.”

With a total of over $70 million in funding to date, Signal has stretched the walls of the wallet, evolving into a big name in the US software game. Signal has over 20,000 companies and brands actively using its platform in the US, APAC, EMEA, and South America, across multiple verticals including retail, CPG, automotive, travel, and entertainment.

The company’s impressive revenue trajectory made it the third fastest growing software company in the latest Inc. 5000 rankings.

“Complexity and fragmentation across the digital marketing landscape has compounded since Signal was founded six years ago,” Signal CEO Mike Sands said.

“Most marketing technology operates in silos which hampers brands’ ability to connect their data to known users. That gives brands the foundation they need for reaching always addressable consumers in real time, anywhere they are.”