CommBank App users will now be able to view exclusive and personalised offers from Little Birdie, direct from their app.
CommBank and Little Birdie, the homepage for online shopping, today switched on a new in-app shopping function which gives the bank’s 6.5 million active app users access to the best shopping content from leading brands and retailers, including Myer, Big W and The Iconic.
Little Birdie uses smart technology to sources the best offers, products and sales, to empower customers with the tools and information to make smarter shopping decisions. From discovering the latest price drops, sales and vouchers from their favourite brands and stores, to tracking and comparing offers. With the new integration, CommBank customers will be able to discover the best of online retail directly from their banking App.
Little Birdie CEO Jon Beros said: “The new partnership is one of the most exciting innovations in online retail, as we are connecting 6.5 million CommBank app users to Little Birdie’s retail and brand partners – giving them access to the best of online shopping through their banking App”
Kate Crous, CommBank’s executive general manager of Everyday Banking said: “Increasingly customers are looking to us for more than their banking and money management needs. We’re delighted CBA customers can now access many of Little Birdie’s offers through our market-leading CommBank app, helping them to save money and discover great promotions. Through this partnership we are bringing connectivity, greater personalisation and exclusive offers to CBA customers.”
The integration is part of CommBank’s strategy to deliver the world’s best digital experience through its banking and partner ecosystem. And the strategic partnership with Little Birdie supports the bank bringing banking and shopping closer together.
Little Birdie launched in August 2021 and secured a $A30million investment from Commonwealth Bank, the largest-ever pre-launch funding round for an Australian start-up
