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Reading: Shazam Now Worth More Than $1 Billion
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B&T > Agencies > Shazam Now Worth More Than $1 Billion
Agencies

Shazam Now Worth More Than $1 Billion

Staff Writers
Published on: 22nd January 2015 at 10:30 AM
Staff Writers
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Shazam has announced it has closed a $30 million investment valuing the company at over $1 billion. The funding will support Shazam’s continued evolution and rapid growth following a year of user milestones, increased service capabilities and expansion into new market sectors.

Andrew Fisher, executive chairman said: “This funding reflects the substantial progress we have made in delivering a new paradigm for brands and content owners to increase engagement with their audiences whilst magically connecting people to the world around them. We are delighted to welcome our new investors as we further strengthen our balance sheet and continue to effectively execute on our corporate strategy.”

Shazam is experiencing momentum heading into 2015:

  • Crossed 100 million monthly active mobile users, placing the company in an elite echelon of only a handful of mobile brands
  • Music identification capability is faster and more accurate than ever
  • Added extensive music content, integrated with the world’s leading streaming music providers with the ability to play music within the Shazam app via Spotify and Rdio.
  • Integrated into Apple’s iOS8 and Siri
  • Shazam enabling TV shows and commercials, cinemas, retail environments, radio content and ads and out of home advertising
  • Announced new capabilities to Shazam using the camera for print ads, QR codes, packaged goods and barcodes
  • Announced capabilities to recognise beacons

“We’re excited to continue to focus on user growth and engagement, building on our strength in music and innovating to increase the universe of what is Shazamable in order to realise the enormous potential of Shazam,” said Rich Riley, CEO, Shazam. “Our move into multiple new environments in 2014 has allowed our users to connect to more aspects of their world while enabling our partners and advertisers to reach our massive and engaged user base like never before.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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