Seventh Street Media has announced it has acquired Tone Deaf, The Brag and J Play after reaching separate agreements with all three privately-owned music publications.
The company said in a statement that it will retain all present staff at the publications and has also appointed Poppy Reid, former editor of The Music Network and writer at Rolling Stone, along with Nathan Jolly, a senior music journalist who has written for Junkee, The New York Post, The Music Network and Channel [V].
Seventh Street Media CEO Luke Girgis (pictured above) said the acquisitions mark an exciting new era of music media publishing in Australia.
“The Brag, Tone Deaf, and J Play all provide huge opportunities for Seventh Street Media to be at the forefront of native advertising and gives us the opportunity to invest in and grow all four brands completely independently, whilst ensuring the companies never compete for the same space or audience,” he said.
“With native content quickly becoming the gold standard for advertisers, media publishers who cannot adapt to become content houses and influencers themselves will not be able to cut through and reach Millennials effectively.”
Girgis said Seventh Street Media will announce further acquisitions and brand launches in 2017, with the company’s aim to become the biggest music media publisher in Australia.
News of the acquisitions coincides with last night’s launch of Seventh Street Media’s new pop music portal, Don’t Bore Us.
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