Seven West Media Unveils E-Commerce Product 7Travel

Seven West Media Unveils E-Commerce Product 7Travel
SHARE
THIS



Seven West Media has unveiled 7Travel: a new cross-platform e-commerce product which unites travel and lifestyle content from across its market-leading media businesses and brands.

7travel.com.au launches with premium content for 104 destinations and travel experiences catering for all demographics from weekend getaways to overseas adventures. The new e-commerce digital product incorporates shoppable content verticals to inspire, escape and transact and delivers integration with social channels including Twitter, Snapchat, Facebook Live, YouTube and Instagram.

Tim Worner, managing director and chief executive officer, Seven West Media, commented: “7Travel is another example of our strategy in action. We can use the reach of free to air television in combination with our other media assets to deepen our audience’s connection with this new service. We have a track record in travel and we believe we will build on that to establish and grow this new revenue stream very quickly.”

In a Seven West Media first, 7Travel delivers superior, multi-screen viewing for consumers using their phones, tablets or laptops whilst simultaneously watching Seven on broadcast television.

Kurt Burnette, chief revenue officer, Seven West Media, added: “Seven West Media’s audience has more than eight million people who have shown interest in travelling in the next twelve months. Seven million have actually travelled in the past year. Through powerful storytelling with 7Travel, Seven West Media will deliver – in combination across our television, online and publishing assets – the inspiration, the insights and the transaction for those people to be inspired, learn and action their travel desires like never before.”

Clive Dickens, chief digital officer, Seven West Media, commented: “The 7Travel vision is to narrow the gap between inspiration and transaction for consumers and partners with a purpose-built experience, connecting Australians to our broadcast content whilst using their mobiles. 7Travel has been designed to capture the imagination of Australians who are already dreaming about their next adventure – whilst integrating our premium, free travel and lifestyle content across television, online and mobile.”

7Travel was designed and built by Seven West Media’s digital team. Darren Kerry, head of digital and innovation, comments: “This free, mobile first, data optimised product delivers a seamless user experience with consumer centric design and market leading functionality.”

Please login with linkedin to comment

7Travel Collaborative Economy

Latest News

ABC Set To Move Staff To Parramatta
  • Media

ABC Set To Move Staff To Parramatta

The ABC will move 300 staff from their current Ultimo offices to a new location in Parramatta. As first reported in the Sydney Morning Herald, the announcement came to staff on Wednesday morning. In an email, the broadcaster’s managing director David Anderson said that the move “will help us to be more connected, relevant, and engaged […]

Reporter Stalked By Creepy Neighbour From ‘Home Alone’ While Reporting On Murderer Who Used A Nutribullet & Ram Sedatives
  • Media

Reporter Stalked By Creepy Neighbour From ‘Home Alone’ While Reporting On Murderer Who Used A Nutribullet & Ram Sedatives

A Channel Nine report on a woman who murdered her partner using ram sedatives and a poison mixed in a Nutribullet took an eerie turn yesterday when the live report was momentarily interrupted by the creepy neighbour from 1990’s Home Alone. Nine reporter Emma Partidge was reporting outside the NSW Supreme Court who’d just found […]

by B&T Magazine

B&T Magazine
Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]

Façon Magazine Celebrates Powerful Women In Femme Issue
  • Media

Façon Magazine Celebrates Powerful Women In Femme Issue

Façon Magazine’s ‘The Femme Issue’ launches June 17, highlighting a collection of powerful women from the fashion industry and beyond. The 11th issue celebrates fierce women and passionate entrepreneurs who have made their mark in fashion, beauty, wine and finance industries. Cover star DJ Shiralee Coleman (pictured) shares her incredible journey from childhood to dominating the […]

triple j To launch Blak Out, New First Nations Show
  • Media

triple j To launch Blak Out, New First Nations Show

triple j’s new First Nations show Blak Out is taking over the airwaves every Sunday from 5-6pm! Hosted by Yuin and Thunghutti man and rapper Nooky, triple j’s Blak Out will feature the best and latest music from First Nations artists across all genres, plus interviews, premieres, and playlists. To celebrate, it’s a Blak Out on triple j today! From now until 3.30pm, you’ll hear music from Indigenous artists only. Then Blak Out […]

Tuesday TV Wrap: Celebrity Apprentice Winner Announcement Tops Entertainment Charts
  • Media

Tuesday TV Wrap: Celebrity Apprentice Winner Announcement Tops Entertainment Charts

Shaynna Blaze was crowned the winner of this season’s Celebrity Apprentice, netting 733,000 viewers, as per OzTAM’s metro data. She beat comedian Ross Noble, he of the excellent hair, for the top spot. In reward, she raised $100,000 for anti-domestic violence charity Voice of Change. The rest of the episode peaked at 614,000 viewers. Top overall […]

by B&T Magazine

B&T Magazine
Thinkerbell Unveils Trio Of Spots In First Work For Bupa
  • Campaigns

Thinkerbell Unveils Trio Of Spots In First Work For Bupa

In their first major communications since becoming Bupa’s creative services agency, Thinkerbell has extended the ‘Because Life Happens’ platform with a timely six weeks free retail offer for new customers. The campaign urges young Aussies to join Bupa… right now…because life could happen…to anyone…seriously…any second now… Jim Ingram, national chief tinker at Thinkerbell added: “We’ve […]

Broadcaster Forced To Apologise After Reporter Threatens To Beat Up Heckler
  • Media

Broadcaster Forced To Apologise After Reporter Threatens To Beat Up Heckler

British broadcaster ITV has been forced to apologise after one of its journalists was filmed threatening to beat up a young man who’d allegedly heckled him while he was attempting to deliver a live cross. As reported on B&T on Monday, journalist Callum Watkinson was reporting live from the British city of Birmingham when young […]

by B&T Magazine

B&T Magazine
A Road Map To The Right Marketing Combination
  • Opinion

A Road Map To The Right Marketing Combination

In this guest post, Dan Hojnik (pictured below), head of strategy and planning at Involved Media, argues that brand and performance are more closely linked than many marketers care to admit… I remember trying to explain the benefits of brand and performance marketing working together early on in my career only to have a strong-headed […]

Opinion

by B&T Magazine

B&T Magazine
10 ViacomCBS And Football Australia Announce Largest Socceroos And Matildas Broadcast Deal Ever
  • Media

10 ViacomCBS And Football Australia Announce Largest Socceroos And Matildas Broadcast Deal Ever

10 ViacomCBS and Football Australia today announced a landmark media rights agreement which will see all the Australian National Teams and the FFA Cup matches broadcast across Network 10 and Paramount+. The agreement, which encompasses the media rights for all national teams (Socceroos, Westfield Matildas, Young Socceroos, Young Matildas, Joeys, and Westfield Junior Matildas) owned […]

A Home For Marketing: How Medibank Centralised Their Marketing Operations For An Agile World
  • Partner Content

A Home For Marketing: How Medibank Centralised Their Marketing Operations For An Agile World

With a goal to provide Australians with “Better Health for Better Lives”, Medibank is Australia’s leading private health insurer, with more than 3.7 million customers through the Medibank and ahm brands. In addition to private health insurance, the Medibank group also offers a suite of diversified insurance products including travel, life and pet insurance. With […]

Partner Content

by B&T Magazine

B&T Magazine
Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose
  • Campaigns

Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose

Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]

Nine Promotes Jo Clasby To Commercial Director, Publishing
  • Marketing

Nine Promotes Jo Clasby To Commercial Director, Publishing

Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
  • Marketing

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

Xandr Launches New Guide Exploring The Future Of Identity
  • Advertising
  • Technology

Xandr Launches New Guide Exploring The Future Of Identity

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.