In this opinion piece, Now We Collide’s managing partner, Keir Maher, says brands often get the need to for some video content but most haven’t the foggiest of who to get started. Here are his tips if you’re struggling too…

Many brands are now realising the value of content and specifically video content as part of the brand story and contribution to business success, but many are still unsure how to really use content to engage and entertain whilst still bring the overall brand message.

For content marketing success, content and content strategy needs to be at the heart of the marketing mix. Within this, video content strategy is becoming more important, driven by improvements in technology, video delivery and people’s consumption habits, video is now the key to content marketing success.