Both Seven and Ten were eyeing-up the rights to Australian Ninja Warrior but passed on the opportunity due to the high costs and fears it wouldn’t rate with viewers.
Nine, as we now know, took the risk and the show was a ratings bonanza for the network, making it the most watched show of 2017 outside of the State of Origin series. Its finale pulled a staggering 2.15 million viewers last Tuesday night.
Nine is said to have paid $3 million for the license from overseas, while each episode was said to have cost $1.5 million to make. Hence, why Nine only ran the series for three weeks, while the network was said to be very nervous the show could tank.
KFC paid $4 million to be this year’s major sponsor, alongside Berocca and headache tablet firm Advil.
According to reports on Fairfax Media over the weekend, Endemol Shine, the Aussie producers of the show, had shopped Ninja around to all the networks for a number of years before Nine’s boss, Hugh Marks, agreed to take a risk on it.
Apparently Seven was keen on the show but went cold at the last minute. Seven bosses must be ruing its decision, particularly as Ninja smashed anything it was up against.
It has also been reported that Seven are now planning their own version of the show. Although actual details remain vague.
Seven was also forced to postpone its new Sunday night entertainment show Little Big Shots over fears it would cop a ratings kicking by Ninja.
Speaking to B&T just prior to the launch Ninja’s debut, Nine’s head of content, Adrian Swift, said agencies had been very receptive to the Ninja concept. “It was a very easy thing to sell to adland,” he said. “Take them some new drama called My Sister’s Dog or something and that’s a much harder sell, it’s so much easier to understand what Australian Ninja Warrior is trying to achieve and that makes things much easier.”
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]
Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care, e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]
Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]
Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]