Both Seven and Ten were eyeing-up the rights to Australian Ninja Warrior but passed on the opportunity due to the high costs and fears it wouldn’t rate with viewers.
Nine, as we now know, took the risk and the show was a ratings bonanza for the network, making it the most watched show of 2017 outside of the State of Origin series. Its finale pulled a staggering 2.15 million viewers last Tuesday night.
Nine is said to have paid $3 million for the license from overseas, while each episode was said to have cost $1.5 million to make. Hence, why Nine only ran the series for three weeks, while the network was said to be very nervous the show could tank.
KFC paid $4 million to be this year’s major sponsor, alongside Berocca and headache tablet firm Advil.
According to reports on Fairfax Media over the weekend, Endemol Shine, the Aussie producers of the show, had shopped Ninja around to all the networks for a number of years before Nine’s boss, Hugh Marks, agreed to take a risk on it.
Apparently Seven was keen on the show but went cold at the last minute. Seven bosses must be ruing its decision, particularly as Ninja smashed anything it was up against.
It has also been reported that Seven are now planning their own version of the show. Although actual details remain vague.
Seven was also forced to postpone its new Sunday night entertainment show Little Big Shots over fears it would cop a ratings kicking by Ninja.
Speaking to B&T just prior to the launch Ninja’s debut, Nine’s head of content, Adrian Swift, said agencies had been very receptive to the Ninja concept. “It was a very easy thing to sell to adland,” he said. “Take them some new drama called My Sister’s Dog or something and that’s a much harder sell, it’s so much easier to understand what Australian Ninja Warrior is trying to achieve and that makes things much easier.”
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]