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B&T > Media > Sensis Launches Digital Agency, Found
Media

Sensis Launches Digital Agency, Found

Kimberley Wiener
Published on: 15th September 2014 at 11:43 AM
Kimberley Wiener
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Found is a complete end-to-end marketing solutions agency created to serve the needs of a range of Australian and international brands with a focus on providing strategic insights using data assets from the various Sensis-owned properties.

The agency, headquartered in Melbourne, will be led by executive general manager, Peter Barrie, who will join Sensis in October.  Mr Barrie was most recently managing director of MediaCom Melbourne, a role he held since February 2012.  Previous roles included CEO of Carat Australia and Full Circle Digital.  He began his career in print media advertising in the UK and Australia (Fairfax).

 

Sensis CEO, John Allan, said Found comprises of a highly skilled team of specialists from a variety of online disciplines, brought together by a shared passion for digital.

“We are really excited at what Found will be able to deliver to our customers. Through a combination of innovative technologies and actionable data, they will be able to choreograph meaningful campaigns that drive real, measurable results for our clients,” Mr Allan said.

“In such a competitive digital market many clients are increasingly looking to drive increased returns from their digital investment and gain a competitive edge.  Through Found’s access to the data assets of Sensis, we believe this puts Found in a truly unique position versus other digital agency offerings,” Mr Allan said.

“Found will be led by an accomplished industry leader.  Peter’s experience leading the local offices of two of the world’s most successful communications agencies, and his executive roles in newspapers, mean he is uniquely qualified to lead Found and build significant partnerships with our key clients,” Mr Allan said.

Mr Barrie said he’s looking forward to partnering Australian businesses to assist them to engage with customers across a number of digital platforms and channels.

“I’m excited to be a part of this venture. Sensis has invested heavily in this area and has built a solid foundation to provide the expertise to help Australian businesses in the evolving digital media market,” he said.

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By Kimberley Wiener
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I am a Senior Client Manager with SenateSHJ, an award-winning trans-Tasman consultancy that specialises in organisational reputation, change management, stakeholder engagement and capability building: www.senateshj.com.au A communication specialist, I work with a range of public and private sector clients and specialise in: • Reputation management • Crisis and issues management • Change • Social marketing. My skills include: • Developing and implementing internal and external communication strategies • Stakeholder relations • Narrative development • Facilitation • Media relations. I have also attended advanced community-based social marketing workshops run by internationally renowned Environmental Psychologist Doug McKenzie-Mohr, Ph.D. I am passionate about giving back to my community and I undertake a wide variety of pro bono work at both local and national levels. Some current and past work includes: • Skyline Education Foundation Australia – strategic communication support & member of the Marketing and Income Generation Committee • Missing Persons Advocacy Network – strategic communication support • The Big Issue – Committee Member for the 2012 annual fundraiser • Arnhem Land Marine Rescue Project • English tutoring – secondary school students • Black Saturday victim support.

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