Sendle has launched a new online campaign to celebrate the thousands of side hustlers and micro businesses
that have used its shipping service during the massive eCommerce boom triggered by COVID-19.
The two quirky but stunning creative pieces are based on real life Sendle customers, Zove Beauty and
Unicorn Manor, and were developed by creative agency 72andSunny Sydney.
Sendle’s Chief Marketing and Customer Officer, Eva Ross, said: “It has been a very tough year for so many small businesses in our Australian and US markets, so we felt it was time to add a little bit more magic into the Sendle-sphere, and celebrate our inspirational community of shippers.”
The first piece shows a man testing his jade roller – a centuries-old Chinese skincare tool – on a
mannequin in a room full of mannequins. Channeling the aesthetic and eccentricity of Wes
Anderson’s style, it plays on the growing beauty device category which has expanded during the
The second piece shows a woman charging a crystal in the moonlight coming through the window in
her living room. She appears to be channeling the light from the full moon through her entire body.
The digital courier service noticed that it was delivering an increasing number of crystals and
gemstones as people flock to the wellness space.
This New Age category has undergone a revolution, shaking the shackles of its hippy era and embracing the modern and health.
“Our stories encapsulate the incredible talent among the side hustlers and small businesses that use
Sendle for shipping, and we wanted to cleverly reveal some of the unique and iconic products that we
deliver to their customers,” said Ross.
72andSunny Sydney Head of Product, Luke Martin, said: “It has been awesome working and
collaborating with Eva and the broader Sendle team on this campaign. We are stoked to be able to
bring some magic to the world with these quirky films and to get the opportunity to write fun little
stories about some of the brilliant businesses that use Sendle in Australia and the US.”
Sendle spoke to customers during the research phase of the campaign and discovered that 49% are
running a side hustle on top of a full time job. 85% also said they were feeling optimistic about the
second half of 2020 despite all the challenges this year.
Sendle has developed a campaign that channels that optimism and celebrates its growing
community of side hustlers, hence the tag line “Love your hustle, Send with Sendle.”
Sendle’s small business campaign runs online on YouTube, Facebook and Instagram in Australia and
the US from mid-October to mid-December, and will continue on the Sendle website throughout 2021
for the Wes Anderson fans and lovers of all things mystical
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