Australian low-cost trading platform Selfwealth has appointed Alex Clarke-Groom as head of marketing.
Clarke-Groom has more than 15 years’ experience working in creative agencies on accounts such as HSBC’s commercial banking account for Grey in London and managing the NAB account for Clemenger BBDO in Melbourne. It is Clarke-Groom’s first in-house role after nearly six years at JWT in London and four years at both Grey London and Clemenger Melbourne.
His work has seen him receive several industry accolades at Cannes, Eurobest and The British Arrows for the HSBC campaign Lift and Gillette’s Loyalty Pays.
“I’ve worked across many sectors as you tend to do in agencies, so I am really looking forward to concentrating my efforts on the one brand,” he said.
“In agencies you get highly invested in clients and their products but sometimes you feel a little on the outside looking in. I wanted the experience of working for one of Australia’s fastest growing companies, in an exciting and challenging market, with real ability to influence its direction.”
Selfwealth CEO Cath Whitaker said Clarke-Groom will play a critical in continuing Selfwealth’s growth trajectory.
“We recently rebranded as our focus is on empowering our cohort to make the right investment decisions based on the best advice. We have had significant growth, particularly over the past two years, and are looking to continue that,” said Whitaker.
“Marketing will play a major role in that growth and we believe that Alex has the right balance of experience and expertise to help us achieve that, particularly having worked with numerous global iconic brands.”
Selfwealth listed on the ASX in 2017 and has over 125,000 active members with over $8.2 billion invested in ASX, US, and HKEX equities. It is currently the fourth ranked trading platform, making it the only local investment platform to have more market share than a ‘big four’ bank.
