Seismic Recognised As Leader In Sales Content Solutions By Forrester Research

Seismic Recognised As Leader In Sales Content Solutions By Forrester Research
B&T Magazine
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Seismic has been recognised as a Leader by Forrester Research in The Forrester Wave: Sales Content Solutions, Q3 2020 report.

For The Forrester Wave™: Sales Content Solutions, Q3 2020, Forrester evaluated the nine most significant sales content solutions in a 40-criteria evaluation of each company’s Current Offering, Strategy, and Market Presence. Seismic was top ranked in all three categories.

Specifically, the report states that “on a per-feature basis, Seismic consistently delivers exceptionally deep, comprehensive capability with specific strengths in content organisation, access, personalisation, collaboration, approval/content management workflows, and content analytics and reporting.”

Forrester also noted that Seismic “extends its dominance through acquisition and organic growth”.

“We believe that recognition as a Forrester Wave Leader further validates our position as a best-in-class sales enablement provider,” said Doug Winter (pictured), CEO and Co-founder, Seismic. “It’s an honour to be recognised by Forrester for being among the category’s leaders with the top score in the current offering category.”

Seismic also received the highest scores possible in the Strategy and Market Presence categories.

The report states that “coupling its Percolate acquisition with a $100 million Series E round gives Seismic more ability to unify marketing, sales, and post-sale activity and deliver content that engages buyers using personalized, interactive experiences.”

This was reflected in Seismic receiving the highest scores possible in 22 criteria, including category vision, partner and community ecosystem, execution roadmap, and global footprint criteria.

“As a leader, Seismic has a responsibility to help shape the future of the global sales enablement industry,” said Winter. “We are humbled by this challenge and will continue to focus on helping companies win with engaging customer interactions powered by relevant content. It’s a very exciting period for both Seismic and the sales enablement category, and we look forward to innovating, collaborating with partners, and growing to meet new demands as the customer experience landscape evolves.”

 

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