Strategic communications firm Sefiani Communications Group has been appointed to handle Xero’s PR account in Australia, following a competitive pitch.
Creative-led campaigns, thought leadership platforms including Xero Small Business Insights and others will be part of Sefiani’s remit for the accounting software provider, in addition to business and technology media outreach.
Sling & Stone will continue to focus on Xero’s global product communications.
Marina Holmes, communications director at Xero Australia, said: “Sefiani impressed us with their big-picture creative thinking. Xero is growing and evolving rapidly, and we’re excited to partner with them to take our communications to a new heights.”
Sefiani managing director Justin Clark said: “We are very excited to be working with such an innovative and well-respected company as Xero Australia.
“Xero has gone from strength to strength as a trusted global leader in the online accounting and small business sector, and we look forward to working with the company as it continues to thrive.”
The account appointment for Sefiani follows its success at the 2018 PRIA Golden Target Awards, where the agency won the Business-to-Business Campaign category.
Here we have it: all the winners for this year’s 2021 Snapchat Young Lions Competition. The Misfits Media Company, proud official representatives of the Cannes Lions Festival in Australia, is delighted to share the winners for this prestigious award. After presenting their second-round pitches, all the shortlisted candidates were evaluated by 50 esteemed industry judges. […]
IAB Australia has announced that the MeasureUp conference will return for its fifth year on 27th October and is seeking submissions for smart and engaging speakers, sessions or workshops from Australia’s media and marketing industry. As investment in digital advertising continues to outpace the rest of the media sector representing two-thirds of the paid advertising market, […]
In-Play advertising platform Admix has announced a new partnership with Integral Ad Science (IAS). This integration with IAS makes Admix the only In-Play advertising company to offer ad inventory that is measured and verified by a trusted, independent partner. This ground-breaking news means that the quality of Admix’ In-Play advertising is independently assessed and verified […]
The Children’s Tumour Foundation (CTF) has teamed up with international fashion photographer and industry veteran Scott Ehler, to develop a striking campaign that aims to shine a light on a lifelong, genetic condition called Neurofibromatosis (NF). Progressive and unpredictable, NF causes tumours to form on nerves in the body, including the brain and spine. In […]