Seedooh, the Australian-born Independent Verification Platform (IVP) for public space media, has announced an integration with LIVE BOARD Inc, Japan’s first impression based Digital Out-of-Home (DOOH) network.
LIVE BOARD is a joint venture between Docomo (Japan’s largest telecommunications business) and Dentsu (Japan’s largest advertising agency business). LIVE BOARD was launched in early 2019 with a vision to become the world’s largest DOOH AdNetwork Operator that delivers advertisements based on real-time audience data.
Once live, the integration will enable all agencies and advertisers using the LIVE BOARD network, to access independently verified campaign playout data via Seedooh’s real time, interactive dashboard.
Tom Richter, Seedooh Founder and CEO said: “The LIVE BOARD vision is one of standardisation, data-led automation and a market-scale programmatic ecosystem for DOOH in Japan, the third largest OOH market in the world. As advocates of the connected future for the global sector, we’re delighted to be providing a market ready solution that delivers LIVE BOARD the independent transparency required to succeed in this ambition.”
Since 2017, Seedooh’s IVP has been integrated with source data from OOH media owners in Australia and New Zealand. Now expanding globally, the platform provides third-party verified OOH campaign delivery reporting for both digital and classic networks. Seedooh’s independent, system-connected log-level data is made available to all buyers of campaigns on connected networks, via a single, easy to use dashboard. The granular data can be analysed down to an individual play event on an individual screen – with each data event subject to automated verification controls, designed in alignment with global best practice assurance standards.
Ichiro Jinnai, LIVE BOARD President and CEO said “Brands and agencies from all over the world will soon have access to premium DOOH networks across Japan, with robust and standardised, high fidelity audience metrics, enabling them to share specific and relevant messages with their high value customers.”
He added, “It is critical that advertisers have confidence and trust that their messages are being delivered as intended. We know this from the digital world and DOOH must also address this requirement particularly in the programmatic future. To meet this demand, we have been working closely with Seedooh’s expert team to ensure that LIVE BOARD can satisfy the stringent requirements of their Independent Verification Platform.
“The real-time connection of data at scale – and of course the global best practice assurance controls framework – make Seedooh the leading source of confidence anywhere in the world, specifically tailored for DOOH. We look forward to providing all advertisers using the LIVE BOARD AdNetwork and LIVE BOARD Marketplace, with the ultimate proof-of-play.”
Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]
Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]
B&T’s Research Agency Of The Year, strategic insights consultancy Nature, was a big winner at the Research Society Awards last night, taking home four prestigious honours. Nature won the Research Effectiveness Award for Technology and Innovation for its work for Don KRC; Managing Partner Chris Crook (main photo) was accepted into the Research Society’s Fellowship; […]
Australasia’s leading independent creative company, Special Group, has been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles – the United Kingdom’s Campaign. Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year […]
The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]
Adland's future was on display at yesterday's Young Lions. Sadly, the B&T's editor's plumbers crack was also on display.
A highlight of Australia’s creative calendar, The Design Conference celebrates its 10th conference with a cracking line-up of 20+ speakers when it returns to Brisbane Powerhouse from Wednesday 16 – Friday 18 June 2021. Over the last ten years, The Design Conference has evolved into one of the world’s premier professional development opportunities at the […]
Sydney-based design studio Universal Favourite launched a new branding for US beauty brand Youthforia, whose mission is to make makeup more playful. To appeal to a Gen Z market bored by the minimal aesthetic approach adopted by most beauty brands, Universal Favourite created a maximalist identity. The result is purposefully messy, uncurated, raw.
APRA AMCOS, a music rights management organisation for Australian and New Zealand songwriters and music publishers, has engaged Klarrio to help modernise its IT architecture and accelerate its digital transformation journey. Klarrio, a systems integrator specialising in real-time data streaming and customised IT architecture modernisation, is helping APRA AMCOS migrate from an on-premise, single-threaded processing […]