Seedooh, the Australian-born Independent Verification Platform (IVP) for public space media, has announced an integration with LIVE BOARD Inc, Japan’s first impression based Digital Out-of-Home (DOOH) network.
LIVE BOARD is a joint venture between Docomo (Japan’s largest telecommunications business) and Dentsu (Japan’s largest advertising agency business). LIVE BOARD was launched in early 2019 with a vision to become the world’s largest DOOH AdNetwork Operator that delivers advertisements based on real-time audience data.
Once live, the integration will enable all agencies and advertisers using the LIVE BOARD network, to access independently verified campaign playout data via Seedooh’s real time, interactive dashboard.
Tom Richter, Seedooh Founder and CEO said: “The LIVE BOARD vision is one of standardisation, data-led automation and a market-scale programmatic ecosystem for DOOH in Japan, the third largest OOH market in the world. As advocates of the connected future for the global sector, we’re delighted to be providing a market ready solution that delivers LIVE BOARD the independent transparency required to succeed in this ambition.”
Since 2017, Seedooh’s IVP has been integrated with source data from OOH media owners in Australia and New Zealand. Now expanding globally, the platform provides third-party verified OOH campaign delivery reporting for both digital and classic networks. Seedooh’s independent, system-connected log-level data is made available to all buyers of campaigns on connected networks, via a single, easy to use dashboard. The granular data can be analysed down to an individual play event on an individual screen – with each data event subject to automated verification controls, designed in alignment with global best practice assurance standards.
Ichiro Jinnai, LIVE BOARD President and CEO said “Brands and agencies from all over the world will soon have access to premium DOOH networks across Japan, with robust and standardised, high fidelity audience metrics, enabling them to share specific and relevant messages with their high value customers.”
He added, “It is critical that advertisers have confidence and trust that their messages are being delivered as intended. We know this from the digital world and DOOH must also address this requirement particularly in the programmatic future. To meet this demand, we have been working closely with Seedooh’s expert team to ensure that LIVE BOARD can satisfy the stringent requirements of their Independent Verification Platform.
“The real-time connection of data at scale – and of course the global best practice assurance controls framework – make Seedooh the leading source of confidence anywhere in the world, specifically tailored for DOOH. We look forward to providing all advertisers using the LIVE BOARD AdNetwork and LIVE BOARD Marketplace, with the ultimate proof-of-play.”
