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B&T > Advertising > Second Born: Australia’s Emerging Creative Agency Arrives In Adelaide
Advertising

Second Born: Australia’s Emerging Creative Agency Arrives In Adelaide

Staff Writers
Published on: 17th June 2025 at 12:10 PM
Edited by Staff Writers
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Creative agency Born has just welcomed its second office, opening on Leigh Street in Adelaide’s CBD. The move follows two fast-growing years that saw the independent shop land national work for Dymocks, G’day Parks, Unity Bank, Yo-Chi, Mitsubishi, Laser Clinics and more, earning Born the title of Emerging Agency of the Year at B&T, along the way.

“We’re excited to open our second office in Adelaide. It brings us closer to some of our biggest clients, and hopefully a few new ones too. And it just makes sense to set up in Australia’s most up-and-coming city. There’s a creative energy here that people sometimes overlook. But we see it. We want to be part of it, help fuel it, and make sure ambitious brands don’t feel like they need to go elsewhere to get great strategy, creative and design,” said Jenny Lennon, creative director and co-founder.

“This is a really cool moment for us,” added David Coupland, co-founder and strategy director. “Adelaide was always in our plans. If I’m honest, it’s maybe happened a little faster than we expected, but that probably says everything about how the last two years have gone. We’ve been lucky enough to grow quickly, work with some incredible brands, and meet clients here who share our way of thinking. So it just felt right to put roots down properly.”

The Adelaide office offers Born’s full service line-up, brand strategy, campaigns, design, and is now, proudly, open for business.

Jenny finished: “And yes, we are hiring.”

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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