SCA has launched a national yet localised campaign aimed at encouraging communities to come together and support local businesses by ‘shopping local’.
Shop Local is the largest national and locally voiced campaign SCA has ever rolled out, with over $1 million of SCA’s owned media invested in the campaign.
Shop Local features ads voiced by over 70 Triple M and Hit Network talent around Australia, from local breakfast show hosts such Pricey on Triple M Townsville, to Carrie Bickmore and Tommy Little on Hit national drive.
In addition, each local station is giving small businesses, in their towns and cities, the opportunity to receive a ‘shout out’ on-air and across social media.
From restaurants and cafes, through tradies and beauty salons these businesses and those people who use their services are encouraged to get in touch with their local station for a ‘shout out’.
SCA’s Chief Sales Officer, Brian Gallagher, said: “Now more than ever we need to support local businesses across Australia. SCA is a proudly national and fiercely local company, we want to see businesses continue to grow, from SME to larger companies, and we are passionate about helping them during these uncertain times.
“With 98 stations across metro and regional Australia, as well as our digital and social assets, we have the ability to deliver bespoke content to local markets. We can use our platforms to support our local communities and to share a simple message – to shop local.”
The Shop Local campaign is now live across SCA’s 98 Triple M and Hit Network stations, plus digital and social assets.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]