SCA Backflips On Planned Rebrand Of Tasmanian TV News Offering With Seven

SCA Backflips On Planned Rebrand Of Tasmanian TV News Offering With Seven
SHARE
THIS



Southern Cross Austereo (SCA) has reneged on the planned rebrand of a news service in Tasmania with the Seven Network.

SCA announced in June that Southern Cross Television in Tasmania would be renamed Seven Tasmania from the beginning of July 2018.

However, a statement issued by SCA said it has altered the timeline of this rebrand “due to unforeseen circumstances and subsequent contractual negotiations with Seven”, but “changes will be fulfilled imminently”.

“As part of the original rebrand strategy, it was stated that the local news bulletin, Southern Cross News Tasmania, would be renamed Seven News Tasmania,” the statement said.

“SCA would like to inform viewers that this will not be happening. A new name for the news service will be announced in due course.”

Please login with linkedin to comment

SCA Seven Seven News Tasmania Southern Cross Austereo Southern Cross News Tasmania Southern Cross Television

Latest News

New Podcast The Wellness Rebellion Delivers Science Over Speculation
  • Media

New Podcast The Wellness Rebellion Delivers Science Over Speculation

The Wellness Rebellion with Maz Compton and Dr Sam Hay is a reset on everything we know about our health and wellness, uncovering the truth and debunking the trends with science-based wellness information to improve your everyday wellbeing. Each episode in the new weekly podcast series will see Compton and Dr Hay discuss a wellness […]

Hotglue Wins Garnier Digital Account
  • Media

Hotglue Wins Garnier Digital Account

Garnier, part of the L'Oréal Group, has named Hotglue as its official Australian digital partner. Hotglue will lead the brand’s always-on strategy and creative content development across digital & social media, including influencers, eCommerce and brand campaigns.

NOVA Launches Podcast Network
  • Advertising
  • Media

NOVA Launches Podcast Network

Proving the podcast is THE hottest thing in media right now comes this news. It's like what the smashed avo is to food.

MasterChef Alumni Brendan Pang Teams Up With Minus18 And Snap For IDAHOBIT
  • Campaigns

MasterChef Alumni Brendan Pang Teams Up With Minus18 And Snap For IDAHOBIT

Growing up queer can be tough for many young people. Despite much progress, three out of four (75 per cent) Australian LGBTQIA+ youth still experience some form of bullying or discrimination. Indigenous Australians and those from non-English speaking backgrounds are the two most likely groups to experience discriminatory behaviours. Findings from the LGBTQIA+ Health Australia […]

Moving To A First-Party Data Model Era
  • Opinion

Moving To A First-Party Data Model Era

Malcolm Treanor [featured] is the COO of Aussie media technology company WINR. In this piece, he looks at how the industry is moving to a first-party data model and what this might mean looking forward. It’s been almost 30 years since the first banner ad was served on the web. And my, how things have […]

Opinion

by B&T Magazine

B&T Magazine
Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]