SCA has appointed Ewan Giles (pictured) to the newly created role of head of sport content – live and on demand as the company expands its sports content on Triple M and LiSTNR.
In the new role, Giles will add on-demand sports content to his remit, following SCA’s Australian-first multi-year podcast co-collaboration agreement to develop audio on demand concepts for the AFL, among other sports content on LiSTNR.
He will work closely with the Triple M broadcast and LiSTNR content teams to execute SCA’s total sport strategy, as well as overseeing Triple M Melbourne and Victoria’s Rush Hour with JB & Billy Drive show and Saturday’s Dead Set Legends show.
Giles has enjoyed a long career at SCA, beginning as an announcer on Triple M Melbourne and SA FM before moving into sports producing roles for SCA’s AFL and NRL broadcasts, and as AFL Content Director.
The Sport vertical will have a new structure under Giles, with Michael James becoming senior manager – sport (live and on demand) to align and execute SCA’s sports content on air and on demand, including LiSTNR original podcasts, The Howie Games, Rusty’s Garage and On Her Game with Sam Squiers. He reports to Giles.
James joined SCA in 2014 as a digital content producer and has developed Triple M’s social media strategy, produced Triple M AFL Footy, and was executive producer on Triple M’s Hot Breakfast.
Reporting to James will be Jeremy Hartcher as senior executive producer – LiSTNR Sport and Tom Dullard as executive producer – LiSTNR Sport.
“It’s an incredibly exciting time for sport at SCA, with multiple year broadcast rights agreements with the AFL, NRL and Cricket Australia, as well as our compelling suite of on demand products, including Australia’s No. 1 sports podcast*, The Howie Games,” said Dave Cameron SCA’s chief content officer.
“Our on demand output will only continue to increase and Ewan’s promotion is well deserved and I can’t wait to see what he brings to our leading sports content slate.”
