SBS TV ‘Event’ First Contact Reaches 996,000 Viewers

SBS TV ‘Event’ First Contact Reaches 996,000 Viewers
SHARE
THIS



SBS television event First Contact, hosted by Ray Martin, aired on the SBS network last night.

The series ran across the three SBS channels playing simultaneously on SBS ONE and NITV at 8.30pm with a replay on SBS2 at 9.30pm.

Figures provided by SBS show the program to have a cumulative reach of 996,000 viewers in metro and regional areas based on five consecutive minutes for the First Contact broadcast across the three channels.

The average ratings breakdown for each program is as follows:

First Contact – 8.30pm – SBS ONE

Metro – 432,500

Regional – 178,700

Total – 611, 200

First Contact – 8.30pm – NITV

Metro – 25,600

Regional – 12,600

Total – 38,200

First Contact  9.30pm – SBS2

Metro- 40,300

Regional – 15,400

Total – 55,700

SBS is understandably pleased with the result however the metro ratings from the three channels combined put the program outside of the top 20 free-to-air shows of the evening. Seven’s Home and Away and Dancing With The Stars were the top two non news programs for the night rating 934,000 and 932,000 respectively.

SBS also aired Awaken: First Response a follow up program on NITV which aired at 9.30pm. It was the highest ever rating program for NITV with 96,500 metro and 34,000 regional viewers.

The hashtag #FirstContactSBS trended worldwide on Twitter during broadcast and remains in number one position today.

First Contact is a three part series which continues this evening and ends on Thursday. It follows six non-indigenous Australians as they delve into the world of Aboriginal Australia.

SBS director of television, Tony Iffland said: “SBS and our production partner Blackfella Films are incredibly proud of this landmark series that shines a light on the divide between indigenous and non-indigenous people in Australia. First Contact goes to the heart of our charter and is an example of SBS’s ability to deliver bold event television that provokes debate.

“It’s fantastic that so many Australian viewers tuned in to witness this important national story which has and will continue over the next few nights to contribute meaningfully to the conversation about what it means to be Australian today.

“First Contact was a true network event, bringing our three channels and their distinctive audiences together, to successfully deliver this series to as many diverse Australians as possible and encourage them to join in to this national discussion and debate.”

hold last ad

Please login with linkedin to comment

Family Feud Kiis 1065 Sport

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]