Ello is new social networking space on the web that is receiving a lot of attention of late – so much that it’s caused a few problems with the website out of action from time to time.
Ello’s new popularity is in part because it offers a different view to representing and monitoring our digital selves than Facebook. But Ello’s own privacy/public tradeoff is still evolving, and can teach us a lot about what privacy means online, and how contextual integrity, not just “personal integrity” matters.
Ello is a social networking platform that does not require people to use their real name when they sign up for an account (by invitation only at the moment). It protects users’ patterns of use (their metadata) from Google. It does not sell any member information to third-parties such as advertisers. In fact, the free service promises to remain ad-free forever.
Instead, Ello offers an artistic and vaguely grown-up vibe (nudity is OK) with lots of white space, monospaced font, and is the hottest place to be on the web at the moment (if you still haven’t been invited, then ping me).
Hello Ello
Created in January 2014, Ello exploded onto the social media scene in late September after some of Facebook’s LGTBQ community in San Francisco were forced into becoming vocal and eloquent opponents of Facebook’s real name policies.
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