Reckitt Benckiser (RB) today confirms the appointment of Saurabh Jain as the company’s Marketing Director in Australia and New Zealand, to oversee its consumer hygiene portfolio.
Saurabh joins from within the company, previously leading strategic and creative marketing activity for RB’s disinfection portfolio. Boasting more than 14 years of blue-chip experience, Saurabh has enjoyed five years at RB and before that held roles at other major FMCG and retail companies such as ITC Limited and Amazon. Passionate about bringing brands to life, his marketing experience spans personal care, surface care, food and fashion.
Speaking about his new appointment, Saurabh Jain said: “I am thrilled to join RB Hygiene in Australia and New Zealand, bringing my learnings and insights from wider markets to the team.
“Our RB Hygiene brands continue to lead the way in innovation, and our partnerships and initiatives all ladder up to our vision for creating a cleaner world. I’m looking forward to working with the team to deliver purpose-led campaigns that not only showcase our product innovation, but also RB’s commitment to addressing big societal issues from water scarcity, through to germ-related illnesses.”
In his new role, Saurabh will be responsible for building RB Hygiene brands, which are aimed at eliminating dirt, germs, pests and odours. These brands, well-known amongst consumers in Australia and New Zealand, include: Pine O Cleen, Glen 20, Harpic, Easy-Off Bam, Mortein, Finish, Vanish, and Air Wick.
Jérôme Lemaire, General Manager, RB Hygiene ANZ, said: “We are delighted to welcome Saurabh into the RB Hygiene family. He has a wealth of experience and is highly skilled in driving meaningful marketing initiatives and programs.
“Consumers are demanding that brands ‘do more’ and at RB Hygiene, we believe we have a responsibility to affect change that delivers wider benefits to society and the environment. Each of our brands are purpose-led, seeking to drive lasting community support and impact. These brand purposes drive everything we do – from the innovation and sustainability of our products to who we partner with. Saurabh will provide strong leadership for our talented marketing team as we strive to create a cleaner world.”
Saurabh Jain replaces Arnaud Sudre, who after two years as RB Hygiene’s ANZ Marketing Director is assuming a new role within the global RB business.
Saurabh commenced in his new role from 1 May 2020 and is currently operating from India. Once COVID-19 travel bans are lifted, he will relocate to Sydney, Australia.
Soccer Superstar Christiano Ronaldo removed coke bottles from his table at a press conference, and now Coca-Cola is worth a few billion dollars less. Ronaldo is known for his strict and healthy diet was at a Euro 2020 press conference when he removed the coke bottles in front of him and said the already famous […]
Australian broadcaster and ABC veteran Jon Faine has alleged that out of all Aussie politicians, Peter Dutton has threatened to sue him the most in his career. In a piece for The Age, Faine wrote about his career in radio claiming that the ABC managers had “Dutton Fatigue” from the Defence Minister’s continual threats to […]
The R/GA Future of Mobility Report shows that two-thirds of vehicle owners globally (67 per cent) feel they will not have flexible transportation options in the future, even with the rise of new forms of mobility. This poses new opportunities in addition to new risks for automotive incumbents, who face a threat of losing direct […]
Australian underwear subscription brand Knobby is teaming up with its loyal subscribers to share their stories in a new campaign aimed at celebrating extraordinary individuals. Based on the Sunshine Coast, Knobby claims to be Australia’s leading undie subscription brand reaching subscribers across Australia, Europe, the US and Asia, with its undies featuring an amazing new […]
In their first major communications since becoming Bupa’s creative services agency, Thinkerbell has extended the ‘Because Life Happens’ platform with a timely six weeks free retail offer for new customers. The campaign urges young Aussies to join Bupa… right now…because life could happen…to anyone…seriously…any second now… Jim Ingram, national chief tinker at Thinkerbell added: “We’ve […]
In this guest post, Dan Hojnik (pictured below), head of strategy and planning at Involved Media, argues that brand and performance are more closely linked than many marketers care to admit… I remember trying to explain the benefits of brand and performance marketing working together early on in my career only to have a strong-headed […]
With a goal to provide Australians with “Better Health for Better Lives”, Medibank is Australia’s leading private health insurer, with more than 3.7 million customers through the Medibank and ahm brands. In addition to private health insurance, the Medibank group also offers a suite of diversified insurance products including travel, life and pet insurance. With […]