Sandilands Upsets Ten Bosses After His “Bullsh*t” ‘Trial By Kyle’ Gets Full Season

Sandilands Upsets Ten Bosses After His “Bullsh*t” ‘Trial By Kyle’ Gets Full Season
SHARE
THIS



Kyle Sandilands has once again managed to get his Ten bosses offside after he broke the news – and the embargo – that the network had picked up his pilot show Trial By Kyle for a full season next year.

Not that Sandilands appeared to thrilled at the news, describing Ten’s decision as “bullshit” and revealing he’d only done the pilot “for the money”.

The show, which is Australia’s answer to Judge Judy, was one of the successes of Ten’s recent ‘Pilot Week’ where it trialled eight shows to judge audience numbers and social media reaction.

Yesterday, Sandilands told his KIIS FM radio listeners that an eight-part run of the show would commence in February, in doing so, the 47-year-old breaking the network’s embargo on the news.

“Channel Ten did that pilot week shit and then I was the only one that got picked up,” Sandilands told KIIS listeners yesterday. “So now I’ve actually got to do something.”

“I don’t know why I did it. I did it thinking, ‘I’ll do this and take the money and that’ll be the end of it.’ And they’re like, ‘Good news, Kyle. Yours is the only show we’re picking up. Goes to air in February next year.’ I was like, ‘Ohhh’,” he said with displeasure.

“Doing this job and then having to go in there and film all that bullshit – it’s tough. I like to lay around resting. I get no rest,” he moaned.

It’s understood that Anna Heinrich, legal adviser to Sandilands in the pilot, will also return for the show.

And if that didn’t get Ten chiefs’ noses out of joint, his follow-up this morning definitely would have.

“I got a message saying that was a secret and I wasn’t to tell anyone,” Sandilands revealed of breaking the show’s embargo.

To which co-host, Jackie O, responded: “You can never keep a secret.”

Ten said in a statement this morning: “We get that keeping a secret is tricky but we are pretty good at it, so we will be announcing which shows made it to series from pilot week at the upfronts later this month.”

Back in June, Sandilands prematurely revealed plans for the show, angering Ten execs who’d not yet taken the pilot week initiative to market.

In 2009, Sandilands was sacked from Ten’s Australian Idol after airing his now infamous lie detector segment involving a teenage rape victim on his radio show.

Ten has announced a slew of new programming to commence in January, primarily to counter Seven’s cricket and Nine’s tennis. Also, to cover for the loss of of its summer trump card, the Big Bash League to rival Seven.

The network recently announced that I’m A Celebrity … Get Me Out of Here!, Chris & Julia’s Sunday Night Takeaway, Dancing with the Stars, Changing Rooms and Bachelor in Paradise would all commence in January.

To promote the shows, in early October Ten unveiled a nationwide consumer marketing campaign called ‘Always On’.

Network Ten’s head of marketing and social media, Brad Garbutt, said at the time: “What’s great about Ten’s programming strategy is that we’re now programming for 50 weeks of the year. The ‘Always On’ campaign is aimed to continually remind audiences and advertisers that we’re investing in creating premium entertainment content that gets them talking.” 

Please login with linkedin to comment

Kyle Sandilands Network Ten Ten Trial By Kyle

Latest News

The Five Values For Business Success
  • Opinion

The Five Values For Business Success

Here's a serious business article that hopefully ticks B&T's quota box for serious business articles.

Opinion

by B&T Magazine

B&T Magazine
Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine