Samsung Produces AR Wildlife Sanctuary Via We Are Social Australia

Samsung Produces AR Wildlife Sanctuary Via We Are Social Australia
B&T Magazine
By B&T Magazine
SHARE
THIS



Samsung has launched an AR experience, titled ‘Samsung SanctuARy’ via We Are Social Australia.

Aimed at raising awareness for some of Thailand’s most threatened and endangered wild animals, the ‘Samsung SanctuARy’ is an augmented reality project that puts the future of Thailand’s endangered animals directly in people’s hands.

16 of the best Thai creators came together to create 10 artistic representations of native endangered species, using the AR Doodle feature on the Galaxy Note10. From a 14yr old up-and-coming talent to established artists, the power of collaboration was harnessed and then leveraged through Facebook Messenger’s augmented reality capabilities.

“Collaboration was crucial in bringing our project to life, and not just amongst the artists featured in it,” said We Are Social ECD Edu Pou.

“Our team at We Are Social Sydney worked very closely with Samsung Global and Samsung Thailand, Facebook, and the tech wizards at Resn, to lift the work to greater heights.”

The campaign has just launched in the heart of the urban jungle, Bangkok, on the lush rooftop garden of Samyan Mitrtown, visited every day by 25,000 people. Visitors are prompted to scan a code to access the AR experience via a Messenger bot. The AR lens then puts the endangered animals in the palm of the users’ hand, enabling them to stand up for what they care about and inspiring them to take action to raise awareness of the plight of these species, and spread the word on social media.

In a world-first, a disappearing face filter was also created for SanctuARy visitors to unlock. They pick the animal they want to embody and share their selfies with their followers. After a few seconds, the filter disappears, further dramatising and mirroring the plight of these animals slowly fading from our planet.

 

Please login with linkedin to comment

Samsung We Are Social

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

Recommended

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]