Publica by IAS, Connected TV ad server for publishers and smart TV manufacturers, has announced the next phase of its multi-year global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetising video programming across CTV inventory more effectively.
Samsung Ads is leveraging Publica’s ad server and unified auction technology to drive yield, maximise CTV ad revenue, and deliver customer viewing experiences. Publica enables Samsung to give advertisers access to Connected TV inventory on Samsung TV Plus, the Samsung free ad-supported TV (FAST) service with 700 channels streaming in the US and 3,500 worldwide.
“Publica’s platform has enabled Samsung Ads to grow and become the industry’s leading FAST service due to its ease of use, flexibility, and enhanced functionality. We have deepened our commitment to deliver even more high-quality content for audiences, and our partnership with Publica enables Samsung to maximize inventory value while driving outcomes for advertisers,” Joe Melaragno, head of channel sales, Samsung Ads said.
Publica provides Samsung Ads with Advanced Ad Serving. Publica’s ad serving technology enables Samsung Ads to provide advertisers with granular controls to target, optimise, and deliver a TV-like experience with the transparency of digital.
Unified Auctions: Built around the OpenRTB 2.6 framework, Publica centralises demand sources, enabling Samsung Ads to present inventory more accurately and run a controlled, unified auction that maximises revenue and optimises ad breaks for buyers.
Seamless Ad Experience: Ad pod construction and seamless, linear TV-like ad breaks deliver an enhanced CTV viewing experience, while improving engagement and retention through deduplication, competitive separation, and greater brand suitability control.
“As a longstanding partner of Samsung Ads, we have been focused on empowering them with industry-leading technology specifically built to maximize revenue while delivering a high-quality seamless ad experience. As Samsung Ads continues to grow its audience, our solutions will continue to ensure the curation of exceptional CTV ad breaks across its inventory,” Cameron Miille, CRO of Publica by IAS said.
Samsung Ads tapped Publica in 2020 for demand-agnostic CTV Ad Serving and unbiased access to 50+ demand platforms.
