Samsonite Proves Its “Seriously Tough” In New Campaign From TRP

Samsonite Proves Its “Seriously Tough” In New Campaign From TRP
B&T Magazine
Edited by B&T Magazine

Seeing is believing, and that is why Samsonite has chosen to demonstrate the outstanding impact performance of their iconic C-Lite and Proxis suitcases in a series of strength-test videos via agency partner, TRP.

It shows audiences that Samsonite is seriously tough, so they can be sure theirs will handle anything they could possibly throw at it. The impactful video series is set to be an always-on strategy to target millennials and below through creating content that is impactful yet entertaining, which resonates with this particular age category, with plans for more similar style content to be added to the series in the future.

“We take immense pride in being at the forefront of luggage innovation and technology, our commitment to delivering the strongest and most durable Samsonite suitcase has never been more evident than in these Samsonite VS video series. In these video series, we put our iconic premium suitcases such as Proxis and C-Lite to the ultimate test, showcasing their unparalleled resilience and durability – a testament to Samsonite’s dedication to providing travellers with luggage that is both lightweight and goes beyond expectations to stand the test of time,” said John Mavroudis, general manager at Samsonite Australia.

Starting with the Proxis collection that features the innovative RoxkinTM multi-layered outer shell technology, which is an exclusive material developed by Samsonite that bounces back into shape, offering remarkable strength, resilience and lightness. The sophisticated, self-reinforced design resonates confidence and is built to last while fully equipped to meet your needs when travelling. So no matter the bumps and bruises of your journey, your Proxis case will always serve you well.

To make the most of the toughness and resistance of the exclusive RoxkinTM material, the exterior design of Proxis cases have been inspired by the structure and design of some animal’s protective exoskeletons. Every fold, every curve has been scientifically and artfully engineered to minimise impact, be more scratch-resistant and maximise the space within.


The strength test video series also features Samsonite’s iconic C-Lite collection that is made in Europe with the revolutionary Curv® material technology, a strong and extremely lightweight material that is exclusive to Samsonite. Samsonite formulated a pioneering process to create an ultra strong material suitable for usage in the creation of luggage by heating and compressing different layers of woven polypropylene fabric. All C-Lite suitcase exteriors feature the striking, textured grooves– perfect at resisting scratches.

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