Korean tech giant Samsung has continued to play up the creative attributes of its latest Galaxy S22 Series of smartphones, enlisting whacky British designer Charles Jeffrey of Loverboy fame for a series of witty new spots.
Running on social, the films are part of a Samsung series that bring together creators from across different disciplines and includes musicians Yungblud and Samm Henshaw to the London Community Gospel Choir and visual artist Aries Moross.
The new spots starring Jeffrey are again the work of London creative agency Mother and were directed by Myles McAuliffe and Adam Crockett. Watch the madness unfold below:
