The first day of Cannes Lions Live saw the announcement of winners for Pharma, Health & Wellness, Outdoor, Print & Publishing, and Design Lions.
Kicking things off with The Lions Health and United Nations Foundation Grand Prix for Good was AMW BBDO London, who won the Lion for ‘addresspollution.org’. It was created for COPI, the Central Office for Public Interest,
The campaign sought to give every Greater London resident the ability to check air pollution levels at their doorstop, and made air pollution disclosure a legal obligation for estate agents, landlords and property owners.
In the Pharma Lions awards, the Grand Prix went to Area 23, an FCB Health Network Company, New York, USA, for Woojer’s ‘SICK BEATS’; the world’s first music-powered airway clearance vest for cystic fibrosis.
Jury President, Anne de Schweinitz, global managing director, Healthcare FleishmanHillard, said about the Grand Prix: “To turn tech to such an important, beautiful use in such a cool way, I think really blew everybody away in the jury room. . .there was an underlying feeling that this was going to be something really special.”
The Pharma category also saw wins for Australia’s CHE Proximity, who won a Silver Lion for the integrated campaign ‘Where Babies Come From’, created for Genea Fertility.
CHE Proximity also won a Bronze Lion for the campaign’s film.
Health and Wellness saw the awarding of two Grand Prix and eight Gold Lions. Both Grand Prix were won by UK agencies.
TBWA\London, UK, won a Grand Prix for their work for Beco, ‘Beco. #StealOurStaff’, which raised awareness of the ‘Disability Employment Gap’ which disrupted employers’ outdated attitudes towards people with disabilities.
AMV BBDO, London, took the Grand Prix for Essity’s ‘#WomenPainStories’, the taboo-busting campaign that explores the true extent of the pain that women endure.
The category also saw wins for both Australia and New Zealand. Among the 22 Bronze Lion winners, Ogilvy Australia Melbourne was awarded for the ‘Warning Spots‘ campaign, created for AAMI.
TBWA\Auckland won bronze for ‘The Melanoma Typeface‘, and DDB New Zealand/Tribal Aeoteara won bronze for AutismNZ’s ‘Toddler Driving Test’.
The Outdoor Lions, awarded in partnership with Microsoft, received a whopping 2,052 entries. The Jury awarded three Grand Prix, 13 Gold, 21 Silver and 27 Bronze Lions.
Grands Prix went to Burger King’s campaign ‘Day 35’, ‘Day 28’, ‘Day 32’, created by Burger King, Miami / INGO, Stockholm / DAVID, Miami / Publicis Romania, Bucharest; Publicis Italy, Milan, for Heineken’s ‘Shutter Ads’, and Publicis Conseil, Paris, France, for ‘Renault – Village Electrique’.
In exciting news, Saatchi & Saatchi Melbourne won a Gold Lion for their ‘Donation Dollar’ campaign for the Royal Australian Mint (pictured above).
In the category, CHE Proximity was awarded a Bronze Lion for their Samsung Galaxy S20 Ultra campaign, ‘Samsung Microcode’.
In the Print & Publishing Lions, in partnership with Microsoft, work that demonstrates outstanding creativity in printed media is awarded. The Grand Prix was awarded to Ogilvy London, UK / Ogilvy Toronto, Canada for ‘Courage is Beautiful’, the work for Dove that celebrated the strength and determination of frontline workers amid the coronavirus pandemic.
Speaking about the Grand Prix, Jury President Liz Taylor, global chief creative officer, Leo Burnett / chief creative officer, Publicis Communications North America, said that they had created something that was “insightful, beautiful and smart, that was true to their brand – not just doing it to do it – and lived beyond our industry.”
Finally, in the Design category, also in partnership with Microsoft, AKQA Stockholm, Sweden was awarded a Grand Prix for H&M’s ‘H&M Loop’, the world’s first in-store recycling system that turns old garments into new ones. The second Grand Prix went to Superunion, London / Notpla Limited, London, UK, for Notpla, a revolutionary material which aims to make plastic disappear.
This category also saw wins for Australia, with VMLY&R Melbourne receiving one of eight Gold Lions for Monash University’s ‘A Future Without Change’ campaign. The work featured a purpose-built installation in the University’s Clayton campus.
A collaboration between AKQA Sao Paulo and AKQA Melbourne saw them awarded a Bronze Lion for ‘Code of Conscience’, a campaign for the Raoni Insitute, which seeks to preserve the Amazon rainforest. Code of Conscience is an open source software restricting heavy duty vehicles from entering protected land.
The Special Awards have been awarded as follows:
Healthcare Network of the Festival:
1. FCB Health
2. The Bloc Partners
3. McCann Health
Healthcare Agency of the Festival :
1.Area 23, an FCB Health Network Company, New York, USA
2. The Bloc, New York, USA
3. VCCP Health, London, UK
The above winners were part of the first of five Awards Shows taking place throughout the week.
Over 150 films have launched today as part of Creativity on Demand at Cannes Lions Live. Designed to inspire thinking and help move the industry forward, the films deliver 40+ hours of Mainstage-worthy, on-demand content.
Digital passes to Cannes Lions Live are available to purchase as a standalone and all LIONS members receive complimentary access as part of their membership. View the content agenda and buy your pass here.
