Roxy Unveils Her Own Designer Jumble Sale, But Insists It’s About The Fashion Darlinks, Not The Cash Flow

Roxy Unveils Her Own Designer Jumble Sale, But Insists It’s About The Fashion Darlinks, Not The Cash Flow

Ever looked at PR maven, style guru and socialite Roxy Jacenko’s wardrobe and thought I wish I could afford to dress like that?

Well, now you might almost be able to with news the 40-year-old is selling many of her pre-worn designer labels via fashion re-sale site The Luxe Base.

It’s been a tough six months for Jacenko, with poo joggers, graffiti attacks and last month’s news that her PR arm, Sweaty Betty, had lost 85 per cent of its clients due to the coronavirus. Not to mention her husband, Oliver Curtis’, year in the clink for inside trading.

So, some wags might suggest that Jacenko was having an urgent fire sale to cover the bills.

Not so, says the woman herself, who revealed she often re-sells wardrobe items simply taking up space in her wardrobe because, like any good socialite, you do not want to be photographed in the same frock twice.

Jacenko telling B&T: “If I can live on the sale of a YSL dress I am turning over a very frugal new leaf! The Luxe Base site is the brainchild of my dear friend Lara of 20 years, so I am happy to people to gossip that it’s a fire sale as her hits have gone through the roof overnight.”

The items for sale on The Luxe Base website include a Yves Saint Laurent dress for $1250, a Louis Vuitton tuxedo dress for $320, a Miu Miu dress for $550, Balmain T-shirts for $225 and $290, and a pair of Tom Ford shoes for $520.

Jacenko adding that her famed $1 million handbag collection was definitely not for sale.

The PR guru telling The Daily Telegraph: “I sell all my stuff, I’ve always sold it. I actually used to have a page called Roxy Jacenko Sale and it did super well.

“At one point I think I had $70,000 in takings and PayPal put a block on my account because they thought there was something fraudulent going on. But I’ve always done that. I’m not known as a hoarder by any stretch, I sell everything.

“I think now in the days of Instagram that’s why rental businesses have become so popular. With Instagram you can’t be whirling out the same garment 10 times over. Everyone will be saying ‘god she’s wearing that again, she’s getting her money’s worth’.”

Last month, Jacenko told B&T that her agencies were well geared to weather the CV-19 storm, despite the significant hit (and staff redundancies) at Sweaty Betty, and, she added, it was actually a good time for some perspective.

“I feel a sense of relief as strange as it sounds, I have been chained to my desk through my husband’s jailing, my children’s first days at school, a battle with breast cancer and never been able to step back and take a breath – I feel like this is my time to do that, I have decided that I would rather have my sanity than another fast car or Hermes Bag,” Jacenko revealed.

 

 

 




Please login with linkedin to comment

Roxy Jacenko

Latest News

One Man’s Waste Is A Major PR Win For The Bravery
  • Advertising

One Man’s Waste Is A Major PR Win For The Bravery

Independent purpose PR, Communications, and Social Media agency, The Bravery, has strengthened its commitment to enhancing behavioural change in waste after being appointed by Dulverton Waste Management in North West Tasmania. Lead image: The Bravery Team The Bravery has been appointed as the lead communications, community engagement and PR partner after a competitive tender process. […]

Broadsheet Promotes Claire Booth To National Sales & Partnerships Director Role
  • Media

Broadsheet Promotes Claire Booth To National Sales & Partnerships Director Role

Broadsheet has promoted Claire Booth to the national sales and partnerships director role. Since its launch in 2009, Broadsheet has published news, features, and events coverage across the Australian cities of Sydney, Melbourne, Brisbane, Adelaide, Perth, Tasmania, and New Zealand. Claire Booth was acquired by the Broadsheet team in 2019 from The Story Lab and […]

Yahoo Academy Invites Applications From Future Industry Leaders For 2024 Program
  • Marketing

Yahoo Academy Invites Applications From Future Industry Leaders For 2024 Program

Nominations are now open for Yahoo Academy 2024, an immersive talent building program which helps 30 rising media agency and marketing superstars across Australia and Singapore develop the skills needed to lead and thrive in the workplace of the future. Taking place over two days in Sydney, Yahoo Academy 2024 will engage participants with in-depth […]

Taboola Appoints Experienced APAC Advertising Exec To Manage New Zealand Sales
  • Marketing

Taboola Appoints Experienced APAC Advertising Exec To Manage New Zealand Sales

Taboola, has announced the appointment of former Taboola APAC director and skilled digital strategist Joe France (lead image) as its New Zealand sales lead, as it continues to expand its presence in the ANZ market. Under his new remit, France will be responsible for cultivating key partnerships and delivering innovative solutions to meet evolving New […]

Activation Union Hires Bree Mankin As Managing Partner
  • Media

Activation Union Hires Bree Mankin As Managing Partner

Activation Union is thrilled to announce the appointment of Bree Mankin as Managing Partner. In this pivotal role, Bree will spearhead the agency’s growth initiatives and client strategy, leveraging her extensive experience and innovative approach in delivering exceptional results for her clients. With over two decades of experience in marketing and communications, Bree is a […]

Toyota Launches Integrated Electric Vehicle Campaign Via HERO
  • Campaigns

Toyota Launches Integrated Electric Vehicle Campaign Via HERO

Toyota Australia has launched its highly anticipated new all-electric vehicle, the bZ4X, on Australian shores through a nationwide integrated campaign. Spearheaded by a big spot, the campaign was created by independent creative agency HERO, which sees a typical EV sceptic named Barry behind the wheel of an all-new Toyota bZ4X much to the surprise of […]

Canva Launches First Ever Podcast: Design Surfaces
  • Media

Canva Launches First Ever Podcast: Design Surfaces

Canva has announced its very first podcast: Design Surfaces. Covering all areas of design, from brand campaigns to UX flows, the podcast digs deep into the intricate parts of designers’ brains to unearth valuable insights, unique perspectives, and what makes them tick. The Design specialty at Canva is made up of some of the most […]

SBS Launches Development Fund To Find Australia’s Next Top Documentaries
  • Media

SBS Launches Development Fund To Find Australia’s Next Top Documentaries

SBS is searching for its most daring, unflinchingly fearless and boundary-smashing factual format yet, issuing a call out for impactful ideas for new documentary series unlike anything seen on Australian screens before, with up to $50,000 in development funding on offer. Announced this morning at the Australian International Documentary Conference (AIDC) in Melbourne, SBS is […]

Resolution Nabs Sarah Truong From PHD
  • Advertising

Resolution Nabs Sarah Truong From PHD

Full-service media agency Resolution has appointed Sarah Truong as head of investment to lead the agency’s investment product. Sarah joins from PHD where she was Group Investment Director for half a decade. With 14 years’ experience in the media industry including seven years at media agency, Carat, Sarah a proven track record for delivering results-driven […]