When it comes to prodigiously hitting a ball over a net and general all-round good guy status, Roger Federer is without peer.
That, however, can’t be said of some his recent acting and advertising efforts.
Last month the 37-year-old Swiss ace starred in an an ad for budget fashion retailer Uniqlo which, it had to be said, was truly dreadful. He then backed it up for a campaign for pasta maker Barilla that wasn’t much better.
That leads us to Rodge’s latest work for Swiss coffee appliance maker JURA and, B&T’s happy to report, it appears a marked improvement on his recent efforts.
The storyline follows Federer into the future with his robot who tries to offer him a coffee made from a pod. He then rejects it by unleashing his famous forehand and turns to his new JURA ENA8 automated coffee machine, made using freshly ground coffee, not capsulated.
https://www.youtube.com/watch?v=XAfTQtTobGA
Commenting on the ad, the 20-time grand slam champ agreed with B&T’s sentiment that acting definitely wasn’t his forte.
“Yeah it was good fun, I really enjoyed it, you know it was something different,” he said of the ad.
“Shooting for JURA is always fun and super organised as you can imagine. Interacting with a robot; it was great, honestly and it was super well done. I know I’m not an actor, I know I’m a tennis player you’ve got to know where your strengths are and I know it’s with tennis and not with acting.”
