Roger Federer (& A Robot) Star In Latest Campaign And, Mercifully, It’s Not Utterly Horrendous

Roger Federer (& A Robot) Star In Latest Campaign And, Mercifully, It’s Not Utterly Horrendous
SHARE
THIS



When it comes to prodigiously hitting a ball over a net and general all-round good guy status, Roger Federer is without peer.

That, however, can’t be said of some his recent acting and advertising efforts.

Last month the 37-year-old Swiss ace starred in an an ad for budget fashion retailer Uniqlo which, it had to be said, was truly dreadful. He then backed it up for a campaign for pasta maker Barilla that wasn’t much better.

That leads us to Rodge’s latest work for Swiss coffee appliance maker JURA and, B&T’s happy to report, it appears a marked improvement on his recent efforts.

The storyline follows Federer into the future with his robot who tries to offer him a coffee made from a pod. He then rejects it by unleashing his famous forehand and turns to his new JURA ENA8 automated coffee machine, made using freshly ground coffee, not capsulated.

Commenting on the ad, the 20-time grand slam champ agreed with B&T’s sentiment that acting definitely wasn’t his forte.

“Yeah it was good fun, I really enjoyed it, you know it was something different,” he said of the ad.

“Shooting for JURA is always fun and super organised as you can imagine. Interacting with a robot; it was great, honestly and it was super well done. I know I’m not an actor, I know I’m a tennis player you’ve got to know where your strengths are and I know it’s with tennis and not with acting.”

 

Please login with linkedin to comment

Ad campaigns JURA Roger Federer

Latest News

Archibald Williams Wins atWork Australia Account, Launches New Employment Services Campaign
  • Marketing

Archibald Williams Wins atWork Australia Account, Launches New Employment Services Campaign

Following a competitive pitch, independent agency, Archibald Williams has won the atWork Australia account and been tasked with launching the new employment services campaign, highlighting that work is for everyone. This is the first time atWork Australia has used the services of an agency for above the line messaging. Archibald Williams will handle TV, OOH, […]

Shopify Partners With The Peers Project To Support Millennial Leaders Podcast
  • Media

Shopify Partners With The Peers Project To Support Millennial Leaders Podcast

Leading Australian podcast agency, The Peers Project, has partnered with global e-commerce company, Shopify, to amplify diverse millennial voices through the podcast series ‘Peers2Peers’. The 150 episode podcast, powered by Shopify, showcases the entrepreneurship and personal journeys of inspiring millennial leaders from across the globe. The podcast provides real life advice from young leaders and […]

Monday TV Wrap: Dancing With The Stars Loses Viewers Post-Premiere
  • Media

Monday TV Wrap: Dancing With The Stars Loses Viewers Post-Premiere

Despite a strong launch on Sunday night, Dancing With The Stars: All Stars had a drop of 186,000 for Monday night’s show, ultimately waltzing away with 558,000 viewers. Episode two introduced a new group of competing celebrities and saw model and actress Erin McNaught get eliminated after her Viennese waltz failed to win over the […]

by B&T Magazine

B&T Magazine
Maserati And David Beckham (pictured with 2021 Maserati Levante Trofeo)
  • Campaigns

Beckham Chucks Donuts In Slightly Dangerous Debut For Maserati

David Beckham has been announced as the new global brand ambassador of Maserati and has revealed his first work for the famous Italian marque. The accompanying TVC sees Beckham, 45, doing donuts in a Miami parking lot with his new Maserati SUV, the Levante Trofeo, all while dressed as an extra from Miami Vice. The […]

Barilla & Publicis Italy Show The Healing Power Of Pasta In New Global Campaign
  • Campaigns

Barilla & Publicis Italy Show The Healing Power Of Pasta In New Global Campaign

Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a new strategic path for the brand worldwide. As in the memorable campaigns of the past, the brand speaks to people’s hearts giving a special value […]

Colin Jowell Joins DDB’s Tribal As Its First Chief Strategy Officer
  • Media

Colin Jowell Joins DDB’s Tribal As Its First Chief Strategy Officer

Tribal Australia, part of DDB Group, has hired Colin Jowell (left in main photo) as its first-ever chief strategy officer, further bolstering its strategic capabilities and credentials. Jowell was most recently at KPMG as part of the consultancy firm’s Customer, Brand and Marketing advisory. Jowell first joined KPMG in 2018 following its acquisition of UDKU, […]

Initiative Melbourne Wins Plush Sofa’s Media
  • Media

Initiative Melbourne Wins Plush Sofa’s Media

Initiative Melbourne has won a competitive pitch for the national Plush Sofas media account. The assignment is effective immediately. Plush Sofas is a national retailer founded in Victoria over 20 years ago with a retail network of 46 showrooms across Australia.  It is the leading sofa and lounge specialist, known for high-quality products, customisable range, […]

Nicole Kidman Voices Global Campaign For Healthcare Firm H&H
  • Campaigns

Nicole Kidman Voices Global Campaign For Healthcare Firm H&H

H&H Group (parent company of Biostime, Swisse, Solid Gold, Dodie, Good Goût, and Aurelia Probiotic Skincare) stands for Health and Happiness, a sentiment that extends to everything they do. To celebrate these values and the Group’s shared culture across their teams in Asia-Pacific, Europe, North America and Oceania, the Group has partnered with creative studio […]

Jean-Michael Wu Appointed Head Of Talent At TotallyAwesome
  • Marketing

Jean-Michael Wu Appointed Head Of Talent At TotallyAwesome

One of Asia Pacific’s most experienced human resources leaders, Jean-Michel Wu, has been appointed Head of Talent at TotallyAwesome. The new position will see Jean-Michel Wu work with TotallyAwesome CEO, Will Anstee, and a growing regional management team TotallyAwesome provides a forum for kids, teens and families to safely interact with brands across thousands of […]

Cannes Lions Announces 2021 Jury Members
  • Advertising
  • Media

Cannes Lions Announces 2021 Jury Members

Cannes Lions has today announced its jury line-up of global experts selected to award the world’s very best creative work and benchmark excellence this June. The Lion-winning work will be announced and awarded during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, that’s included for free as part of the new […]