Sydney digital marketing agency Rocket celebrates its fifth birthday this week with the launch of its definitive podcast for Australian marketers, Smarter Marketer.
The rise has been meteoritic! Growing from a team of three founders to fifty digital marketing professionals, winning 18 awards, solving digital marketing challenges and running thousands of successful campaigns across SEO, Google Ads and Social for a vast portfolio of clients including Amazon, Rezdy, Mirvac, Pooled Energy and ACT Government. It sure has been a busy five years for Rocket Agency.
Rocket’s fast-growing team of genuine experts across a wide range of digital channels has been their recipe for success. Combining strategists, designers, project managers and writers seamlessly with specialists in Google Ads, Paid Social, SEO and Email Marketing has allowed them the depth of expertise to deliver award-winning, real-world results.
Key Rocket milestones:
- 2017: Rocket celebrates its first year by winning the Google Premier Partner Award 2017 for Display Innovation
- 2018: Rocket receives 5 shortlist places in the Semrush AU awards and wins Best Advertising Campaign
- 2019: Co-founders, David Lawrence and James Lawrence publish their book, Smarter Marketer, which ranks as the #1 best seller in Marketing within 3 hours of launch on Amazon.
- 2020: Rocket bags ‘Best Digital Services’ at the B&T awards, supports clients impacted by the pandemic and makes changes to keep the entire team intact
- 2021: Rocket is crowned Australian Marketing Industry’s ‘Marketing Agency of the Year’ & launches graduate program, The Rocket Academy
- 2022: Rocket wins the Best Large PPC Agency at the APAC Search Awards
Reflecting on the success of the past half decade, co-founder of Rocket and best-selling author James Lawrence says: “It’s been a phenomenal five years for Rocket… seeing the team grow, stay relevant and adapt to what the market needs. We’re very proud to have played a part in growing local Australian businesses with digital marketing and be recognised for it with industry awards. We’re keen to make a bigger impact and I’m excited about the next five years.”
Hosted by James himself, Smarter Marketer is a weekly podcast featuring conversations with marketers, industry leaders and thinkers about what it takes to be a smarter and more successful marketer in an ever-changing industry. The initial episodes include hot topics impacting Australian marketers such as wading through the great hiring struggle with Alicia Lykos from RedWolf Consulting and how to get better sales and marketing alignment with leading sales coach, Dean Mannix.
To listen to Rocket’s Smart Marketer podcast, visit rocketagency.com.au/smarter-marketer-podcast
Please login with linkedin to commentRocket Agency
A new survey conducted by magazine and newspaper subscription service Readly found that celebrity gossip mags are a popular guilty pleasure with more than a third of Australians (37 per cent) indulging in the habit. Perhaps unsurprisingly the biggest cohort of gossip and entertainment magazine readers were women (41 per cent) aged 30-39 followed by […]
Market leading Australian content marketing platform Fabulate has named Marie Galinsky (pictured) to oversee its rapidly expanding national sales operation in the role of national sales director. Galinsky’s promotion will see her lead Fabulate’s growing sales team and comes just six months after she joined the content marketing startup to lead its Melbourne sales operation. […]
A new partnership between adidas and Indigenous Football Australia, which oversees the strategy and expansion of Australia’s most successful and longest-running Indigenous football initiative, John Moriarty Football, will ensure more Indigenous children in remote and regional communities benefit from the power of football. The partnership will see adidas and Indigenous Football Australia (IFA) work together […]
Start Beyond, Australia’s leading producer and distributor of VR and AR immersive learning solutions, today announces the internal promotion of Angus Stevens (pictured) to CEO. Stevens, who joined the business in 2016 as one of the founding members, is moving on from his current position of managing director effective immediately. In his new role, Stevens […]
Triple M has recorded the largest commercial AFL and NRL metro footy audience, delivering almost double the listeners of any other commercial competitor, according to today’s Survey 4 radio ratings results. Triple M’s AFL coverage across Melbourne, Adelaide and Perth reported a cumulative audience of 679,000, while Triple M’s NRL coverage has an audience of […]
Independent Australian-owned media company VMG has announced the appointment of Brendan Harper (pictured) as general manager and group business director to lead media planning & buying agency, Frontier Media in Queensland. His appointment follows the departure of Queensland director Alexandra Paton, who has been with Frontier Media for more than 15 years. Harper holds extensive […]
Havas Australia has appointed OIS, leaders in out-of-home (OOH) verification, as its independent, third-party verification partner across digital, programmatic, and classic out-of-home client campaigns following a competitive review. Australia is among the top 10 global out-of-home markets by size and one of the most advanced, highlighted by leading adoption rates of digital and more recently, […]
BetterBriefs will today unveil a new best practice guide, The best way for a client to brief an agency, co-authored by Mark Ritson and in partnership with the IPA, at the IPA Business Growth Conference. After shocking the world of advertising last October with the painful and alarming truths about the enormous misalignment between marketers […]
In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]