TAFE Western Sydney has launched its latest perception-shifting campaign, with comedian Rob Shehadie once again at the helm as he seeks to dispel some of the popular misconceptions around TAFE.
The multi-faceted campaign, developed in collaboration with creative agency VCCP, initially tackles four myths about TAFE and follows Rob as he hits the streets of Western Sydney in a bid to set the record straight.
- TAFE provides long-term career prospects – FACT!
- TAFE is only for those who can’t get into university – FALAFEL!
- TAFE is just for tradies – FALAFEL!
- TAFE graduates get jobs faster than university graduates – FACT!
A proud TAFE Western Sydney graduate himself, Rob says the incorrect assumptions about TAFE means there is a lack of awareness of the quality, job-ready training it provides.
“As university offers are released this month, school leavers will be taking stock of their next steps, so there is no better time to separate fact from falafel when it comes to a TAFE education.
“Many people don’t realise the diverse range of courses, cutting-edge facilities, and hands-on employer experience on offer at TAFE – nor the fact that TAFE graduates can enter the workforce faster than university students as a result.
“Busting these myths is a great way to motivate young people to take charge of their future and consider TAFE as their next step in the education ladder.”
Strategic marketing and communications director, TAFE Western Sydney, Craig McCallum, said it is important that young Western Sydneysiders recognise they have options when it comes to deciding where and what to study.
“Young people in Western Sydney are ambitious and should choose a quality education option that is right for them. Not everyone is suited to university, but they can receive an equally valuable learning experience by choosing TAFE.
“With over 800 courses ranging from certificates through to Bachelor degrees, TAFE Western Sydney offers diverse skills that industries crave, meaning we provide training that leads to relevant and well-paid career prospects for our graduates.”
“Tackling common myths and setting the record straight about TAFE is crucial to ensuring people recognise TAFE Western Sydney as the valuable education provider it is. The fact we get to do it with the much-loved, hilarious, and proud-Westie Rob makes it even more engaging.”
A combination of out-of-home, native video, print and social content placed by Benedictus Media was used to ensure the campaign reached school leavers and young people.
The myth busting crusade marks the third installment of Rob’s journey, following the release of tongue-in-cheek web series’ Educating Rob and Rob’s Campaign, developed by TAFE Western Sydney, VCCP, Benedictus Media and Sefiani Communications in 2016.
“Rob’s campaign keeps rolling as he continues to challenge the perceptions of TAFE Western Sydney,” said David Kennedy Cosgrove, VCCP Sydney’s managing partner. “This time it’s personal – Rob has no time for falafel, just the hard facts.”
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