Following a competitive pitching process, The Media Store (TMS) has been appointed as RMIT University’s new media agency partner.
The agency plans to manage strategy, planning, and buying for the University as it accelerates its growth plans domestically and internationally.
TMS is particularly excited about the collaboration as it can help them continue their position as a progressive brand.
Chief experience officer at RMIT, Chaminda Ranasinghe (featured image), said: “We are delighted to partner with The Media Store who clearly demonstrated an understanding of what it takes to reach the University’s diverse audiences.”
“In a world of ever-increasing media options, the data and insight driven approach that TMS use will ensure we develop effective media strategies based on a sound understanding of the motives, desires and drivers of our students and other audiences.
“Their proven ability to grow brands effectively and efficiently by leveraging strong media partnerships will be a clear benefit to our institution.”
CEO of TMS, Stephen Leeds, expressed his admiration for the university saying: “RMIT is an ideal partner for our business and joins our growing cohort of performance driven clients.”
“Their culture and ambitions are aligned with ours and we’re excited to help them grow in a highly competitive market. We can’t wait to deliver on the promises we have made by applying our strategic difference and performance expertise to achieve their business goals.”
RMIT is a global university for technology, design and enterprise degrees with more than 15,800 students.
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