The Rivergum Group has appointed public relations and communications consultancy, O’Rourke Public Relations (OPR) to elevate the SA-based national home builder and developer’s standing as a modern and visionary market leader.
OPR will work closely with the executive team of the Rivergum Group in developing and implementing a multi-dimensional communications strategy, by highlighting the aspirational nature of the company’s diverse lifestyle offerings.
The partnership also aims to celebrate Plan Lab, a state-of-the-art home design projection studio based in Adelaide.
Plan Lab is the first of its kind and will allow homeowners to physically walk around within a full-scale floor plan to get a sense of room sizes and to interact with walls, furniture placements and desired interior design.
This pioneering facility will allow homeowners to build and plan around their desired lifestyle needs, taking the stress and the unknown out of building a home.
Beyond facilitating a virtual tour for homeowners, Plan Lab will also provide a space for interior designers and architects to push the boundaries by bringing their projects to life well ahead of the build commencing.
Rivergum CEO Ryan Lee, said: “We have always been associated with innovation and excellence. What we’re doing now is building on this, creating a fresh look, feel and personality that is always professional and respects our history while offering a somewhat modern feel in our range of homes,
“And in OPR, we believe we have found an equally innovative and well-credentialled partner to assist us in helping the market to better understand us and our broader story, key to which is a track record of listening to and delivering for our customers – whether they’re starting out or seeking to create their lifelong dream home.”
OPR, managing director, Rebecca O’Rourke said: “Working with Ryan Lee and his team to ensure that the Rivergum Group is seen and heard as a modern, forward-thinking and customer-centric company”.
“With a rich and diverse track record of bringing a brand’s past and present narrative to the forefront of consumers’ minds, O’Rourke is eager to bring the Rivergum story to broader and younger audiences and to highlight the innovative and on-trend nature of the company’s various product offerings.
“Innovation has always played a key role at Rivergum, and the launch of Rivergum’s Plan Lab is just one indication of the direction the company is heading in.
“This presents an exciting opportunity for Rivergum to collaborate with like-minded industry members, renowned stylists and architects and to ensure their customers receive the best of the best when it comes to building their dream home”.
