B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Rexona Thrives Under Pressure In New 18-Part Series From Octagon
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Rexona Thrives Under Pressure In New 18-Part Series From Octagon
Advertising

Rexona Thrives Under Pressure In New 18-Part Series From Octagon

Staff Writers
Published on: 12th September 2016 at 11:05 AM
Staff Writers
Share
4 Min Read
SHARE

Rexona has kicked off an extensive, integrated campaign championing Aussie athletes such as Johnathan Thurston and Luke Hodge and Supercar driver Scott McLaughlin, who have proven themselves in high pressure moments.

The video series stretches to include 18 installments, airing on Fox Sports and Channel 10 prior to NRL and AFL matches and Supercar races, in which they highlight the training, preparation and tactics that some of the biggest sporting names in the country put themselves through to ensure that they are able to thrive in even the toughest conditions.

The short form video series was created by Octagon, in partnership with Fox Sports and AME Management, and gives sports fans a rare insight into the lengths of preparation and the unique mindset of NRL stars Johnathan Thurston, Cooper Cronk and Anthony Milford, AFL stars Luke Hodge, Patrick Dangerfield and Todd Goldstein, and Supercar athletes Scott McLaughlin, James Moffat & the Garry Rogers Motorsports team.

Check out Thurston’s clip below, with the rest of them found here.

The content is supported through campaign TVCs and digital distribution through relevant MCN and social channels.

John McKeon, marketing manager Rexona, Unilever, said, “We wanted to tap into the overwhelming passion for sport in Australia to evoke an emotional reaction, highlighting that in moments of pressure Rexona, it won’t let you down.”

As part of the broadcast integration, key moments where athletes are under pressure in their respective sports are highlighted with graphic pull throughs and pre-match/race commentator references. On top of that, in certain games Rexona ‘Pressure Moments’ compilations are also played post-match/race, highlighting the key moments in the day’s play/racing.

Adam Hodge, strategy director, Octagon said, “Australia is unique in not having a single sport that unites the nation. Where the UK has soccer and India goes wild for cricket, Australian sports fans are split across multiple codes.

“Our approach then was to devise a campaign that lives across the big three codes of AFL, NRL and Supercars and find the passion point common to each which is the intrigue in understanding what it takes for an athlete to perform under pressure – and telling that story in a way that adds depth to the broadcast.”

The campaign is currently in market following a successful partnership with Williams Racing F1 team earlier this year.

Credits
Client – Unilever
John McKeon – Marketing Manager Rexona
Sarah Dennis –Brand Manager Rexona
Morgan McBain – Assistant Brand Manager Rexona
Creative – Octagon
Art Director – Lizi Hamer, Creative Directory, Octagon Asia Pacific
Planner – Adam Hodge, Strategy Director, Octagon Asia Pacific
Account team – Ian Davidson, Account Director and David Gregory, Account Manager, Octagon Australia
Director – Adam Bailey, AME Management
Production Company – AME Management
Producer – Tim Leckie, Senior Producer, Fox Sports and Ryan Sanderson, AME Management
Editor – AME Management
Post Production – AME Management
Audio Post Production – Sounds Reservoir
Media Agency – PHD
Social Agency – TBWA
PR Agency – Liquid Ideas

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Customer Engagement, Give Me 5 for Kids, Man of Many, octagon, Today Network
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?