Beauty brand Revlon wants Australians to be inspired to #chooselove this Valentine’s Day, with a romantic campaign developed with BuzzFeed and Y&R Group. The work aims to raise awareness of Revlon’s newest, perfectly matched 2-in-1 foundation and concealer compact.
As part of a local take on the brands global ‘Choose Love’ campaign, Revlon partnered with popular culture content expert BuzzFeed, to create content based on people looking for their perfect ‘love match’ and pressure-testing the ‘compatibility’ of real Australian couples.
“The team used the emotionally charged sphere of people’s love lives to communicate the challenge of pairing the right concealer with the right foundation, in a fun, engaging way. We are the first beauty brand to work with BuzzFeed in Australia and are pretty excited to be trying new ways to engage our customers locally,” said Marisa Laria, Revlon.
“We are delighted for Revlon, not just for our involvement but to see their overall campaign come together. The market is ripe for clients to step out of their comfort zone and do something different, be bold and creative; it’s great to see Revlon leading the way. We could not be happier to be playing a role in Revlon’s #chooselove campaign and look forward to developing bigger projects on the learnings we find together,” said Brad Arnold, BuzzFeed.
Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]
As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]
Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]
Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]
Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]
Cat litter brand, Breeders Choice, produced by FibreCycle, has made a bold move to get pet owners caring more about cats’ waste with a series of animated videos featuring a new tagline and a full marketing program. The “Choose Better, Choose Ginger” campaign launched this week via a unique collaboration of independent Melbourne agencies led […]
To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs. Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade. “There’s not too many small family rural based ice […]
Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]