Beauty brand Revlon wants Australians to be inspired to #chooselove this Valentine’s Day, with a romantic campaign developed with BuzzFeed and Y&R Group. The work aims to raise awareness of Revlon’s newest, perfectly matched 2-in-1 foundation and concealer compact.

As part of a local take on the brands global ‘Choose Love’ campaign, Revlon partnered with popular culture content expert BuzzFeed, to create content based on people looking for their perfect ‘love match’ and pressure-testing the ‘compatibility’ of real Australian couples.

“The team used the emotionally charged sphere of people’s love lives to communicate the challenge of pairing the right concealer with the right foundation, in a fun, engaging way. We are the first beauty brand to work with BuzzFeed in Australia and are pretty excited to be trying new ways to engage our customers locally,” said Marisa Laria, Revlon.

“We are delighted for Revlon, not just for our involvement but to see their overall campaign come together. The market is ripe for clients to step out of their comfort zone and do something different, be bold and creative; it’s great to see Revlon leading the way. We could not be happier to be playing a role in Revlon’s #chooselove campaign and look forward to developing bigger projects on the learnings we find together,” said Brad Arnold, BuzzFeed.