Beauty brand Revlon wants Australians to be inspired to #chooselove this Valentine’s Day, with a romantic campaign developed with BuzzFeed and Y&R Group. The work aims to raise awareness of Revlon’s newest, perfectly matched 2-in-1 foundation and concealer compact.
As part of a local take on the brands global ‘Choose Love’ campaign, Revlon partnered with popular culture content expert BuzzFeed, to create content based on people looking for their perfect ‘love match’ and pressure-testing the ‘compatibility’ of real Australian couples.
“The team used the emotionally charged sphere of people’s love lives to communicate the challenge of pairing the right concealer with the right foundation, in a fun, engaging way. We are the first beauty brand to work with BuzzFeed in Australia and are pretty excited to be trying new ways to engage our customers locally,” said Marisa Laria, Revlon.
“We are delighted for Revlon, not just for our involvement but to see their overall campaign come together. The market is ripe for clients to step out of their comfort zone and do something different, be bold and creative; it’s great to see Revlon leading the way. We could not be happier to be playing a role in Revlon’s #chooselove campaign and look forward to developing bigger projects on the learnings we find together,” said Brad Arnold, BuzzFeed.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]