Revlon And Buzzfeed Find Love In Each Other With New Campaign

Revlon And Buzzfeed Find Love In Each Other With New Campaign
SHARE
THIS



Beauty brand Revlon wants Australians to be inspired to #chooselove this Valentine’s Day, with a romantic campaign developed with BuzzFeed and Y&R Group. The work aims to raise awareness of Revlon’s newest, perfectly matched 2-in-1 foundation and concealer compact.

As part of a local take on the brands global ‘Choose Love’ campaign, Revlon partnered with popular culture content expert BuzzFeed, to create content based on people looking for their perfect ‘love match’ and pressure-testing the ‘compatibility’ of real Australian couples.

“The team used the emotionally charged sphere of people’s love lives to communicate the challenge of pairing the right concealer with the right foundation, in a fun, engaging way. We are the first beauty brand to work with BuzzFeed in Australia and are pretty excited to be trying new ways to engage our customers locally,” said Marisa Laria, Revlon.

“We are delighted for Revlon, not just for our involvement but to see their overall campaign come together. The market is ripe for clients to step out of their comfort zone and do something different, be bold and creative; it’s great to see Revlon leading the way. We could not be happier to be playing a role in Revlon’s #chooselove campaign and look forward to developing bigger projects on the learnings we find together,” said Brad Arnold, BuzzFeed.

Please login with linkedin to comment

Advertising Standards Bureau Huffington Post Spinach tv syncing

Latest News

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day
  • Advertising

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day

Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]

Lions Live Set To Launch Second Young Lions Live Award Brief
  • Advertising

Lions Live Set To Launch Second Young Lions Live Award Brief

As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]

Pause Fest To Return In 2021 As Online Event
  • Media

Pause Fest To Return In 2021 As Online Event

Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]

Shutterstock Adds Editorial Video Service
  • Media

Shutterstock Adds Editorial Video Service

Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020
  • Technology

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020

Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink
  • Campaigns

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink

To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs.  Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade.  “There’s not too many small family rural based ice […]

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes
  • Campaigns

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes

Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]