A new study of teenagers has revealed what brands they regard as cool and which ones they regard as daggy. And it’s all good news for YouTube and Netflix and it’s bad news for the “uncool” likes of McDonald’s and surf wear brand Quiksilver.
(You can read B&T’s report on the demise of surf wear brands here.)
The survey, “It’s Lit: A Guide To What Teens Think Is Cool,” involved 1100 American teens aged 13 to 17. It was commissioned by Google, so, yes, the tech search company coincidentally ranked high in the cool stakes.
The report noted: “For Generation Z, what’s cool is also a representation of their values, their expectations of themselves, their peers, and the brands they hold in the highest regard.”
When it came to gender, teen girls thought fashion, beauty and music was cool, while for the boys it was video games. Girls thought “cool” was how something made them feel, while for the boys it was more about fads or the opinion of friends.
According to the study, these are the top 10 coolest brands:
And the 10 uncoolest brands:
Two: The Wall Street Journal
Seven: Facebook Messenger
Eight: Red Bull
Ten: Virgin America
When it came to social media, Snapchat and Instagram were the leading platforms for teens. Facebook was still a daily habit for “consumption and stalking” but it’s seen as “uncool” to post!
And the coolest celebs for teens (remembering those surveyed were American) – NBA player Steph Curry, actress Emma Watson, musician/actress Selena Gomez, singer Ariana Grande and rapper Chance The Rapper.
Worryingly, Coldplay was among respondents’ coolest bands that also included Twenty One Pilots, Panic At The Disco, Fall Out Boy, Beyonce, Drake and – one for the oldies – The Beatles!
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.