Reprise Commerce, in partnership with Amazon Ads Australia, has commenced the rollout of Amazon Ads Accelerator, a new bespoke in-person masterclass focussed on retail media capability.
The program is designed to provide foundational knowledge and tactical skills to develop and manage successful end-to-end campaigns with Amazon that drive client growth.
It is the first time the new masterclass content has been delivered to an Australian media holding group in partnership with Amazon Ads Australia, and it is open to all IPG Mediabrands’ agencies, including Reprise, Initiative, UM and Matterkind, with ambitious plans to expand into other markets in 2023.
Jess White, CEO of Reprise, (the lead partnership agency), said: “Accelerator is a game-changer and is key to evolving Reprise’s eCommerce offering in a rapidly changing and very competitive environment.
“The masterclass delivers an immersive experience for teams to develop holistic strategies that amplify Amazon’s capabilities to drive sales growth.
“By creating seamless customer flow across the purchase journey, Accelerator further enhances the success of Reprise’s proprietary FLOW framework, designed to maximise client outcomes.
“Our approach is already showing early signs of success delivering 2.5x sales growth YOY with our pilot clients,”
Reprise Commerce, and Amazon Ads Australia have curated bespoke content within the pilot program that covers five key topics across two days – including Amazon Essentials, Insights & Planning, Sponsored Ads, DSP & Ad Tech and Brand Innovation Lab – after which participants have the opportunity to become certified in an area of relevant specialisation.
Stef Morrison, eCommerce lead reprise commerce, said, “Our clients will benefit from the additional knowledge and skills our teams are armed with; it clearly enhances inter-agency collaboration across IPG agencies; and importantly, it provides our people with inspiration on how the Amazon marketplace is valuable for brands who sell – and don’t sell – on Amazon by providing solutions for every stage of the consumer journey”.
The program launched in Sydney last week and will be rolled-out to Melbourne on December 6.
“We are thrilled at the response from our teams on the day, they were highly engaged, asking lots of questions and there was a real buzz around collaborating on full-funnel eCommerce solutions for our clients,” concluded Morrison.
