Reports: Publicis Plans For Bespoke Agency To Snare Toyota’s Media In Australia, As Field Narrows To Five

Reports: Publicis Plans For Bespoke Agency To Snare Toyota’s Media In Australia, As Field Narrows To Five

[B&T has updated this story] Publicis has reportedly pitched the idea of a standalone agency if it were to win Toyota’s media in Australia as arguably the hottest local media pitch in years draws to a conclusion.

Insiders involved in the pitch process have told B&T Publicis’ plans have elevated it to one of the frontrunners to snare the business that’s said to be worth not shy of $100 million annually.

Publicis declined B&T’s request to comment on this story.

Adding to the speculation, with Publicis’ Spark Foundry having just snared Westpac’s $70 million media spend away from Wavemaker, it’s definitely the agency with the most momentum.

In a statement a Toyota spokesperson told B&T: “It is not uncommon for Toyota Australia to review its agency relationships from time to time as part of best practice processes. All reviews are managed between involved stakeholders as appropriate and any updates will be communicated in due course.”

The Japanese carmaker’s media is currently handled by independent agency The Media Store in Australia who B&T also understands remains well and truly in the mix to retain the business.

According to B&T’s mole, five agencies remain in the running.

Again, The Media Store is a hot contender to retain the business, while Publicis’ offer of a bespoke agency has dramatically elevated it in the rankings.

IPG’s UM is also a serious contender due to the fact it already has Toyota’s luxury marque, Lexus, on the books.

While Dentu’s Carat and dentsuX can’t be ruled out given the Japanese agency’s strong ties to the Japanese carmaker.

B&T understands GroupM’s MediaCom is also in with a very strong chance.

Toyota’s creative in Australia continues to be handled by Saatchi & Saatchi, part of the Publicis group, adding further credibility to the holding company’s chances of snaring the media account as well.

Following a grim 2020 thanks to COVID, Toyota’s local pitch remains the hottest new piece of business to arrive on agency bosses’ desk in some years with industry gossip speculating “heads are on the block” for agency bosses that don’t snare the highly lucrative piece of work.

B&T understands the winning agency will be announced in the coming days, weeks.

 

 

 

 

 

 

 




Please login with linkedin to comment

Toyota

Latest News

James Schaw Promoted Inside Clems
  • Advertising

James Schaw Promoted Inside Clems

James Schaw has been appointed as the national workplace experience and building manager. Schaw will oversee all Clemenger Group workplaces across Australia, prioritising employee safety and wellbeing, as well as the Group’s values. James (Jimmy) has been an integral part of the Clemenger Group family in Melbourne since joining the company in 2009. He began […]

Nathan Cleary & Rexona Launch Two-Year Partnership With New Campaign
  • Campaigns

Nathan Cleary & Rexona Launch Two-Year Partnership With New Campaign

Rexona has launched an exciting new campaign with NRL sensation Nathan Cleary for its new creative platform, “Bring The Heat”. Cleary has entered into a two-year partnership with the antiperspirant brand, whose mission is to inspire confidence in everyone to move more. Spearheaded by Generator United and Photoplay, the new campaign showcases Rexona’s 72H Advanced […]

Keep Left Wins Go-To-Market, Brand & Comms Work For Sircel
  • Advertising

Keep Left Wins Go-To-Market, Brand & Comms Work For Sircel

Australian green tech company Sircel appointed PR and creative agency Keep Left to develop an integrated go-to-market strategy, including a refreshed brand positioning and communications strategy. Lead image: Laura Agricola, Keep Left strategy director Keep Left has been engaged as Sircel’s strategic communications partner, kicking off with a focus on brand positioning and messaging. The […]

Flight Centre Taps Qualtrics For AI Customer Experience Program
  • Advertising

Flight Centre Taps Qualtrics For AI Customer Experience Program

Flight Centre has announced a new partnership with Qualtrics to use its AI smarts to unlock actionable customer insights across multiple channels with conversational analytics and natural language processing. While traditional customer experience programs focus on structured feedback, such as satisfaction and post-sale surveys, Flight Centre is gaining a more complete view of its customers […]

CMOs To Watch: Hawthorn FC’s Dan Hamer’s Next Big Partnership
  • B&T Exclusive

CMOs To Watch: Hawthorn FC’s Dan Hamer’s Next Big Partnership

From managing partnerships at one of Australia’s oldest AFL clubs to planning a wedding in October, Hawthorn Football Club’s head of commercial partnerships and growth, Dan Hamer, has a lot on his mind. Welcome back to ‘CMOs To Watch‘ . Once a month, we look beyond the biggest marketing bosses in Australia and the world to […]