In what might be the funniest hoax we’ve seen in a long while, a news story about popular weather presenter for the BBC Carol Kirkwood has given us the laughs we needed this Monday morning.
UK spoof news and satire site, NewsThump, has reported that Kirkwood delivered a weather forecast where she described the chilly climate as “cold as fuck”.
In an outside broadcast in the North York Moors on Friday morning, colleague Bill Turnbill crossed to Kirkwood and said, “It looks a bit chilly where you are”, and per NewsThump, Kirkwood confirmed it was indeed pretty bloody cold.
“It’s cold as fuck,” she said.
“I’m sorry?” replied a visibly shocked Turnbill.
“Cold. As. Fuck.” Kirkwood repeated.
“Bastard cold. Shitting cold. Cold as an eskimo’s arse. Cold as a witch’s tit. Cold enough to worry any brass monkeys. It is abso-fucking-lutely fucking cold as fucking fuck.”
“I see,” Turnbill responded. “Um, so is there any detail on the forecast for-”
“No. Cold as fuck. Probably some rain in Scotland and the North, I mean, I haven’t checked but it’s a fair assumption. Now, sod this, I’m going to get off this God-forsaken blasted bastard heath and try and find somewhere in this hellish backwater with the ability to make a decent cup of coffee.”
NewsThump then said Kirkwood dropped the mic and stalked off “muttering about being a proper scientist, not a performing penguin”.
The satire site then added to the hilarity by reporting that the BBC has since issued a statement saying there would be no punishment for Kirkwood because “after investigation we have discovered that on the North York Moors on Friday morning, it was indeed cold as fuck”.
The website is notorious for delivering spoof news stories, but regardless, it’s one hell of a read, already being liked, shared and commented on almost 100,000 times on Facebook in the past 24 hours.
Zoe Aitken (main photo) is the head of consulting at behavioural science and innovation consultancy Inventium and has over 20 years’ experience helping organisations develop customer-centric growth strategies and innovation. In this guest post, Aitken says some of the best ideas come in dark times and, suggests, COVID maybe the excuse you need to instigate […]
With its rich heritage in motor racing, The Bathurst 1000 is finally in the hands of a brand that lives and breathes the sport. To celebrate, Repco is Bringin’ the Bathurst to absolutely everything they do. The Bathurst 1000 has always been more than a race. The iconic event at Mount Panorama is a symbol […]
Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.
Indago Digital has announced four new client wins, as the independent agency continues its growth trajectory. Indago’s new clients are P&N Bank, Oneflare, salary packaging company Smartgroup, and charity Kids Giving Back. The agency will handle a combination of SEO and paid search for each client. Indago’s digital managing director, Gary Nissim (pictured above), said: “The […]
Phyllis Robinson was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency’s first copy chief and the first female copy chief in the United States. Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. […]
Mindshare New Zealand has announced its new partnership with Make-A-Wish Foundation, a purpose-driven charity with a mission to create life-changing wishes for children with critical illnesses. The partnership, which is effective immediately, will elevate Make-A-Wish Foundation’s digital marketing strategy in New Zealand. It will aim to increase and nurture donors, drive brand awareness and ultimately […]
The Australian is celebrating a decade since it became the first general newspaper in Australia to launch its digital subscription model, marking the beginning of a new economic model for Australian newspapers. Since launching, digital subscriptions have grown to represent a majority of The Australian’s total reach, paid audience and consumer revenue. In 10 years […]
PodSpot Studios, the first network of purpose-built studios founded by content creator and former breakfast radio host Dave Matthews, has launched in two new locations as it gears up for further national expansion amid Australia’s podcasting boom. PodSpot Studios is a collaboration between Matthews’ podcast production company PodSpot and the ASX-listed WOTSO Property, which owns and […]