B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • NRL
  • Anthony Albanese
  • WPP
  • State of Origin
  • Thinkerbell
  • AI
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Report: NSW Government Advertising Hits A Record $87 Million, Namely To Assuage Commuter Woes
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Report: NSW Government Advertising Hits A Record $87 Million, Namely To Assuage Commuter Woes
Advertising

Report: NSW Government Advertising Hits A Record $87 Million, Namely To Assuage Commuter Woes

Staff Writers
Published on: 1st October 2018 at 7:48 AM
Staff Writers
Share
2 Min Read
SHARE

NSW’s Berejiklian government spent a record $87 million on advertising in the 2017-18 financial year, primarily to assuage commuters of the merits of public transport.

The state goes to the polls next March, with many predicting that Sydney’s chaotic trains and light rail shambles will weigh heavily on voter’s minds.

According to today’s The Sydney Morning Herald, a third of the annual budget – the most since the Liberals won office in 2011 – was spent on road safety campaigns.

The most expensive campaign has been Transport for NSW’s “Tomorrow’s Sydney” which has cost the taxpayer $16 million since it was launched in 2015.

The Berejiklian government has spent $51.5 billion on roads and public transport infrastructure, which includes the north-west rail link and the controversial WestConnex. Many of the ads are designed to highlight the benefits when the projects are finally opened.

The government has also touted the success of many of its campaigns that have reportedly led to an 11 per cent increase in public transport use and a 12 per cent decline in CBD traffic.

A Transport For NSW spokesperson telling The SMH: “To keep NSW moving it is imperative the public know about impacts as well as alternative routes or transportation options.”

Labor has pledged to cull the annual ad spend by $30 million if it wins government in 2019. However, that has led to calls of hypocrisy. In its final year in office, Labor spent far more than $87 million on advertising, while no party has managed to eclipse the $116 million spent on advertising under Carr’s Labor government in 2007-08.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: NSW, NSW Government, NSW government advertising
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Relo & VideoAmp Kick Off A New Era Of Sports Measurement With Total Sports Performance
19/06/2025
Landor To Rebrand Australian War Memorial & Australian Agricultural Company In New Business Spree
19/06/2025
TV Ratings (18/06/2025): QLD Keep The Series Alive With Gutsy Two Point Victory
19/06/2025
VML Pours Out Silver With Legacy Lager As Aussies Claim Three More Cannes Lions
19/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?